Strategy

State of the Industry 2022

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Even as the promo industry confronts a host of difficult challenges, our exclusive repo...

SOI 2022: Something’s Always Wrong: Why Order Errors & Delays Are So Prevalent

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Restless distributors and handcuffed suppliers are dealing with the fallout of orders t...

SOI 2022: Top Products Turn Back the Clock

Old favorites came back strong while the d...

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SOI 2022: Companies Cope With Tight Labor Market

Suppliers and distributors are paying more...

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SOI 2022: Ups and Downs for Top Markets

The wild swings that came with the pandemi...

SOI 2022: ‘It Feels Like Everybody Is Buying’

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Good news: clients are very eager to spend. But distributors have to navigate a wealth ...

SOI 2022: A Greater Focus on Sustainability

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Distributors are increasingly interested in purchasing environmentally friendly and soc...

SOI 2022: Distributor Overseas Expansion Back on the Rise

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Temporarily sidelined by the pandemic, distributor growth abroad is again on the upswing.

SOI 2022: Made in the USA Emerges as the Preferred Choice

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Since the start of the pandemic, distributors have increasingly stated their desire for...

Charles River Apparel: A Legacy of Quality

For nearly 40 years, Charles River...

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8 Winning Promos for Summer Game Day Giveaways

With sports fans returning to stadiums in ...

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Exclusive Counselor State of the Industry Report: ASI Media’s Michele Bell & Nate Kucsma Join commonsku’s Bobby Lehew

ASI Media's Michele Bell &...

Infographic: Get on Board With Charcuterie

Perennially popular, food gifts gained eve...

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How to Turn Your Logos Into Embroidery

Embroidered logos can elevate promotional ...

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Supplier Family Business of the Year 2022: Shelbyville Pencil Company/Shepenco

Approaching its 90th year, this fourth-gen...

Bess Cohn Humanitarian of the Year 2022: Ben Grossman, SwagCycle & Grossman Marketing Group

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The Massachusetts man started an initiative that keeps unused and unusable promo items ...

Distributor Entrepreneur of the Year 2022: Lisa Smith, Republic Promos

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The owner of an Austin, TX-based, all-female distributorship shares about her beginning...

Woman of Distinction 2022: Debbie Abergel, Nadel

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The chief strategy officer at the Top 40 distributor has become known for her vision, c...

Technology Executive of the Year 2022: Mike Knapick, SanMar

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The Top 40 supplier’s chief information officer has led his team through a number of hi...

This Week’s New Suppliers: Old Reliables Updated

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Discover creative products from new ASI suppliers.

Distributor Family Business of the Year 2022: Barker Specialty

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The Cheshire, CT-based distributor focuses on serving its three Cs: clients, company an...