Strategy

Stand Out From the Sales Competition

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In a crowded industry, it’s imperative that you differentiate yourself and the products...

LinkedIn Launches Podcast Network

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The business-focused social media site is gearing its shows toward a professional audie...

Joe’s Picks From ASI Fort Worth: Recognition Pieces

Product Editor Joe Haley spotted these ite...

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Consider Logoed Patches to Upcycle Apparel Misprints

A Spokane, WA-based decorator explains how...

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98% of Consumers Plan Social Shopping in 2022

Younger shoppers are more likely to use vi...

This Week’s New Suppliers: Trade Show Favorites

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Discover creative products from new ASI suppliers.

Personal Care Essentials

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These items are sure to appeal to health- and wellness-focused clients and their end-us...

The Super Bowl Tapped My Soft Spot for ’90s, Y2K Nostalgia

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Marketers know that millennials like me are reminiscing to escape from the difficulties...

Commit to Mindfulness

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Recognizing the power of the present moment can help you be more productive at work and...

Promo’s Opportunities With Cruise Industry Could Be on the Rise

The cruising business was hard-hit by the ...

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This Week’s New Suppliers: Q2 Favorites

Discover creative products from new ASI su...

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EcoPlum Achieves B Corp Certification

The distributor in New York City joins a g...

Trendy BBQ & Tailgate Products

These items are a win-win: They’ll liven u...

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The Pay Transparency Movement Is Growing – And That’s a Good Thing

A law in New York City will require employ...

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The Bright Side: Terry Town Raises Nearly $15,000 for Charity

The San Diego, CA-based promo products sup...

Report: Not All Organic Cotton Is Actually Organic

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There’s significantly more organic cotton coming out of countries like India than there...

Qualify Your Sales Leads

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Don’t spend time and resources nurturing leads that will never turn into paying custome...

Podcast: Distributor Tips & Tricks - Time-Saving Apparel Sales Shortcuts

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We all wish there were more hours in the day. Thankfully for distributors, there can...

Joe’s Picks From ASI Show Fort Worth: On the Road Again

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Product Editor Joe Haley found a few products on the show floor that are perfect for up...

Does Your Company Qualify for Counselor’s Top 40 List?

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If your company did over $20 million in 2021 North American promo product sales, it may...

New Year, New Sales Tactics: 5 Distributor Tips to Start 2022 Strong

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It's a new year, and if one thing has become clear, it's that the promo industry -...