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Strategy
Industry Reacts to Twitter Rebrand
Web ExclusiveElon Musk’s mysterious ‘X’ network isn’t winning early points from promo and social med...
This Week’s New Suppliers: Fall Into New Items
Web ExclusiveDiscover creative products from new ASI suppliers.
Look to Fall 2023 Trends for Upcoming Campaigns
From lace accents to tailored blazers, her...
Editor’s Picks: Commanding Team Spirit Items
From season-schedule magnets to car flags,...
State of the Industry 2023
The promo industry has recovered. What com...
SOI 2023: Order Values – Sharp Increases Cause for Optimism
Web ExclusiveA rebound in margins and order sizes was more than just a post-pandemic bounce back.
SOI 2023: Products – Apparel Comes Out Ahead
Web ExclusiveAs the data shows, it’s not 2020 anymore.
SOI 2023: Pricing – Why Markups Are Here to Stay
Web ExclusiveCosts and eroding margins are forcing suppliers to hold or hike pricing, even as distri...
SOI 2023: Markets – Status Quo at the Top
Web ExclusiveFor stability you can bank on, turn to the largest end-buyer verticals in promo.
SOI 2023: Supply Chain – The Crisis is Over
Promo has made it through the worst, but t...
SOI 2023: Labor – Hiring Difficulties Still Linger
Finding and retaining talent got somewhat ...
SOI 2023: Distributor-Supplier Relationships – Strengthened Through Communication
Following a tense couple of years, the bon...
SOI 2023: Sales – A Different Set of Worries
The eternal concern of landing an order ha...
SOI 2023: International & Made in the USA – The Situation Overseas
While China stands alone as the dominant m...
SOI 2023: Distributor Snapshots – Top Challenges and Markets by Revenue Class
How do distributors differ according to si...
SOI 2023: Supplier Snapshots – Sources of Competition and Biggest Challenges by Revenue Class
Web ExclusiveWhile they all sell products, suppliers of each size differ in key ways.
VIDEO: Phillies Fans Show Off Baseball Merch
Web ExclusiveThe American pastime has a strict dress code.
Sponsored Content
Podcast: Build the Look, Not Just the Logo — How To Use Heat Printing for Promo Success
Today's end-buyers are looking for more than just logos on a product : they're...
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Revolutionary Rollback: How To Sell Made-in-USA Headwear for America’s 250th Anniversary
America's 250th anniversary is creating major demand for domestically made goods. ...
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High-End Sales Opportunity: How To Sell a Celebrity-Endorsed Promo
Forget everything you thought you knew about promotional headwear. Now, you can give...
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Take Your Sales Potential to the Max: How Partnering With a Promo Tech Leader Drives Profits
The promo tech category is booming, and now's the time to take advantage. Discover...
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Learn How To Profit With Headwear
Web ExclusiveAre you searching for new profit opportunities for your business? Looking to grow...
Joe’s Promo Picks: Hit the Trail
Web ExclusiveThese branded items will be welcomed additions on trips into the great outdoors.
Send Us Your Products for September Showcases
Web ExclusiveFeatured items will receive free editorial exposure on ASICentral.
This Week’s New Suppliers: All the Basics
Web ExclusiveDiscover creative products from new ASI suppliers.