Strategy

Smart Apparel Evolution: The Levi's/Google Smart Jacket

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Everyday apparel is about to get a bit smarter. Over the last couple years,...

Fun Promotional Toys And Games

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Toys and games bring out the kid in everyone. They work well in corporate promotions,...

Video: Counselor Product Design Awards Finalists

ASI's promo product guru, Joe Haley was...

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Promo Talk: Vicki Clayman, Partners N Promotions Inc.

Candid opinions from industry pros.

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Podcast: A Fresh Perspective

Decorating industry veteran Erich...

5 Tips to Conquering Your Day

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1. Downsize the To-Dos Oftentimes, to-do lists are simply too long. We try to cram...

3 Proven Methods for Painless Rush Orders

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Even under pressure, you can build a seamless production cycle from start to finish.

Video: Shop Owner Reflects on Embroidery Training

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Donna Zahn, owner of Orcas Island Custom Embroidery in Eastsound, WA, recently...

Video: The Romphim, Diaper Jeans and Other Weird Trends

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Wearables Editor-in-Chief Nicole Rollender and I took some shots at the wacky fashion...

Wood vs. Aluminum Screen Frames

Newer wooden screen-printing frames offer ...

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Personal Care Products

Personal care products fit a variety of...

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Nugget-Hungry Teen Sets Retweet Record ... And Then Sells Tees For Charity

"Don't let hunger happen to you" goes...

How to Market Products for a Wide Target Audience

Promotional experts give their best tips.

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Eco-Friendly Fabric Is Made From Wood Fibers

If you're a promotional product...

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4 Ways To Make Money With Custom Products

As the old saying goes, there very well...

Slideshow: A Session With the Embroidery Coach

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Donna Zahn, a resident of remote Orcas Island in the northwest corner of Washington,...

Is It Time to Buy a Multi-Head Machine?

Wearables

Before moving up to a multi-head embroidery machine, take some time to calculate which ...

5 Ways To Goofproof Your Overseas Order

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To compete in today's promotional products marketplace, you need custom solutions at...

ASI Alert: Protecting Windows-Based Computers From WannaCry Ransomware

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As widely reported this week, there's a worldwide spread of ransomware on an...

Poll: Do You Create Online Stores for Clients?

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It's poll time again at Wearables! This time around, we're curious about how apparel...

5 Tips To Eliminating Undercover Charges

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Bust these 5 hidden bottom-line charges