Strategy

Seth Godin: ‘ROI Is Evil Tigers and Boiling Oil’

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 "Are you going to work to stand out?" Seth Godin asked a group of digital...

Researchers Power Electronics With Human Sweat

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In the near future, when you work up a sweat, you could be charging your smartwatch,...

When to Hire Your First Employee

Q: I'm a one-person shop, but recently,...

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Everything You Need to Know About Dye Sublimation Printing

Dye sublimation printing is one of...

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Poll: How Will You Makeover Your Shop in 2018?

In the November/December issue of...

Timely Calendars

Advantages

A whopping 76% of consumers who own calendars say they display them prominently in...

Philly Digital Summit: Top Tips for E-Marketers

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Digital marketers, branded content creators and a whole range of creative...

How to Sell Six Orders a Day

Advantages

1. Generate Referrals About one in four of your orders needs to be from referrals;...

Beer, Branding: Another University Licenses Its First Official Beer

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New Mexico State University has gotten into the beer branding game. NMSU teamed up...

Chatbots Are the Future of Customer Service

"Hello, thank you for shopping with us...

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High-Value Incentive Products

In the lucrative incentives market,...

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Walmart Enters Promotional Products Business

The world's largest company by revenue...

Guns N’ Roses, Harley-Davidson Release Co-Branded Tees

If searing guitar solos and roaring...

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Sell More Apparel to Millennials

"Eco-friendly" and "green" are no longer...

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Your Direct-to-Garment Printing Solution

Meet the RICOH Ri 3000 and Ri 6000, a...

Snap Up This Wow-Worthy Promo Solution

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Did you know more than half of U.S. consumers who own logoed drinkware use it two to...

Apple Finally Makes an Instagram and Here’s Why You Should Too

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Under the heading of "better late than never," Apple - one of the world's most...

Lawsuit: Merch Purveyor Violated Mike Tyson’s Trademarks

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Mike Tyson made a career of knocking opponents out in the boxing ring. Now, the...

Sell More at Fundraising Events

Wearables

Q: I'd like to increase my business with charities and sell more T-shirts for...

3 Industries That Benefit From Logo Mats

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What are point-of-purchase items? Point-of-purchase items are used in various...

Twinkle, Twinkle Little Eyelashes

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This one's for the faux lash lovers that like to light up: Meet LED lashes. These...