Strategy

Thread Isn't Ink

Wearables

Teach your customers to work around the limitations of embroidery to keep them from dis...

Meet the Cutest Billboard You've Ever Seen

Web Exclusive

Wearables are one of the most effective promotional product groups - and as it turns...

Promo Talk: Patrick Black, Perfect Imprints

Candid opinions from industry pros.

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Prison For Soldier Who Defrauded Government On Promo Products Orders

Branded merchandise was at the center of...

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Wearables News Briefs - December 2017

Alphabroder  (asi/34063) has closed...

Q&A: Using Algae to Create Sustainable Footwear

Web Exclusive

BLOOM Foam has created the first plant-based, performance-based foam. Its sustainably...

Appeal to Environmentally Aware With Sustainable Apparel

Wearables

Upsell clients by showing them how well-made, eco-friendly apparel will boost their bra...

Small Business Saturday Offers Branding Opportunity

Web Exclusive

Small Business Saturday - sandwiched between Black Friday and Cyber Monday - has...

Improve a Low-Quality Image

Wearables

Photoshop has a few tools you can use to increase the quality of lower-end JPG files.

Create The Perfect Gifts With Product Bundles

Gift giving season is upon us. Recommend b...

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Case Study: The Human Touch

Face-to-face interaction has immensely ben...

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Video: Two Days at A&P Master Images

A few weeks ago, I spent two days at  ...

Video: Techniques for Recruiting and Training

A&P Master Images , a...

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Podcast: Mastering The New Rules of Sales & Marketing

In this Strategy Session podcast,...

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Eco Evolution: Sunglasses Made From Plastic Waste

François van den Abeele is proof that...

The Perfect Banner For Every Situation

Web Exclusive

To close a sale, you need to direct your client to the perfect solution for their...

Become an Apparel-Decorating Expert

Wearables

If you're a distributor who wants to sell into the approximately $7.5 billion...

Therapeutic Stress Relievers

Advantages

Wherever there's stress, there's a promotional item to the rescue. And they're needed...

Market to Target: Trade Shows

Advantages

With consistent growth and oceans of promotional opportunities, there’s no business lik...

Kevin O’Leary: Successfully Growing Your Startup

Web Exclusive

In this Strategy Session podcast, Kevin O'Leary of ABC's Shark Tank discusses the...

Slideshow: Crash Course in Apparel Decorating

Web Exclusive

Earlier this month, I headed up to A&P Master Images in Utica, NY, for a...