Strategy

Create Unique And Colorful Promotions

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With the right decorating know-how and technology, you can give your clients bright,...

ASI Education Case Study: Lisa Gapen

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Lisa Gapen is the owner of Generate Sales and Marketing (asi/444517) in Crown Point,...

5 Steps to a Vintage Looking Screen Print

Soft-hand screen printing creates a...

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8 Hot Items for Trendy Beachgoers

Life's a beach. "Who is not in a good...

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Smart Apparel Evolution: The Levi's/Google Smart Jacket

Everyday apparel is about to get a bit...

Fun Promotional Toys And Games

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Toys and games bring out the kid in everyone. They work well in corporate promotions,...

Video: Counselor Product Design Awards Finalists

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ASI's promo product guru, Joe Haley was joined by Karen Akers, Director of Awards...

Promo Talk: Vicki Clayman, Partners N Promotions Inc.

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Candid opinions from industry pros.

Podcast: A Fresh Perspective

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Decorating industry veteran Erich Campbell recently joined DecoNetwork as the...

5 Tips to Conquering Your Day

1. Downsize the To-Dos Oftentimes,...

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3 Proven Methods for Painless Rush Orders

Even under pressure, you can build a seaml...

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Video: Shop Owner Reflects on Embroidery Training

Donna Zahn, owner of Orcas Island Custom...

Video: The Romphim, Diaper Jeans and Other Weird Trends

Wearables Editor-in-Chief Nicole...

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Wood vs. Aluminum Screen Frames

Newer wooden screen-printing frames offer ...

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Personal Care Products

Personal care products fit a variety of...

Nugget-Hungry Teen Sets Retweet Record ... And Then Sells Tees For Charity

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"Don't let hunger happen to you" goes the slogan from the Snickers commercials....

How to Market Products for a Wide Target Audience

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Promotional experts give their best tips.

Eco-Friendly Fabric Is Made From Wood Fibers

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If you're a promotional product distributor with clients who have an eco-friendly...

4 Ways To Make Money With Custom Products

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As the old saying goes, there very well may be nothing new under the sun. Innovation...

Slideshow: A Session With the Embroidery Coach

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Donna Zahn, a resident of remote Orcas Island in the northwest corner of Washington,...

Is It Time to Buy a Multi-Head Machine?

Wearables

Before moving up to a multi-head embroidery machine, take some time to calculate which ...