Strategy

Tips for Amazing Distributor Customer Service

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The best customer service that distributors can offer needs to be personalized and cons...

Facebook Contest Music to Users' Ears

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It's no secret that contests encouraging engagement - especially ones that promise a...

Nike Creates More Sustainable Leather Product

Nike has a plan to keep scrap leather...

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5 Hot Workwear Markets To Sell Into

Strike while the iron is hot. These five...

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How To Sell To Even More Uniforms

When you provide uniforms, a key element o...

Touch, Teach, Connect: Sensory Marketing Really Engages

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Touch is the language of connection. As marketing experts, you have a powerful tool...

Amazon Reportedly Developing Alexa-Powered Smart Glasses

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Amazon wants to get in your face with its next product. The online retailer is...

Preview: 2017 Wearables State of the Industry

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Optimism in the decorated-apparel industry is at an all-time high, according to the...

Tips For Breaking Into A New Sector

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Distributors offer their tried-and-true tips for breaking into a new sector.

Prepare For Seasonal Weather

Teach your clients how to create an optima...

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I Earned my BASI: Michael Reisbaum

Michael Reisbaum is the USA director...

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Warming Jackets and Vests

According to ASI's Global Impressions...

Inspire Sales With Apparel Innovation

Buyers want more: here's how you...

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4 Keys For Customer Satisfaction

Get your game face on by not skimping on q...

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NFL Team Postpones DNA Test Promo Giveaway

Nothing says football quite like DNA...

Case Study: Personal Touch

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This promo product expert needed a new website for her small company – and fast.

Customize Desk Pads for the Perfect Message

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Whatever detail, message or design your client has in mind can be delivered when you wo...

6 Holiday Gift Trends

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Any promotional product that is given away is technically a gift, but it's elevated...

Fidget Spinners: Hot Gift or Spun Out?

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For some, the fidget spinner craze is unprecedented. "I have been in the industry for...

‘A Shirt With a Purpose’

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Chip and Joanna Gaines, the co-stars of the popular HGTV series, Fixer Upper, are...

How to Boost Email Open Rates

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1. Clean Up Your List Remove addresses that are no longer valid, contain typos or...