Strategy

Case Study: Promo Distributor Finds Unique Niche in Handmade Toys

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Promo pro Ro Kohli followed his passion, and it led to a new channel of business for...

Travel Michigan Launches New Campaign, Branded Merch

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Michigan, a summer tourist destination? That's the objective of a major new campaign,...

Rise in Music Merch Means Opportunity for Promo Industry

When it comes to music, there's ever...

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Chic Drawstring Bags

The drawstring bag remains as trendy and...

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Wearables News Briefs - May 2018

Charles River Apparel  (asi/44620)...

Hawaii Bans Certain Types of Sunscreens

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Hawaii's state legislature has passed a bill that bans sunscreens containing...

All-Purpose Journals & Notebooks

Advantages

Name the industry, and journals and notebooks will be a great fit. Corporate? Offsite...

Keep Your Small Letters Crisp

Wearables

Tiny text is one of the biggest challenges digitizers deal with.

Creating Connections With Experiential Marketing

Advantages

How can your promo make an emotional connection? Just step inside the dazzling world of...

The Inspiration Behind Brand Fuel’s Fun, Crazy Brand Experiences

If you're looking for an experience in...

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Secrets of the Dazzling Westworld Brand Experience

At San Diego Comic-Con 2017, it was Los...

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Trend Alert: Clear Tote Bags

Clear tote bags are the rage of the...

A Year After Business Boot Camp, Decorator Is Thriving

Donna Zahn has been busy in the year...

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Promotional Products Opportunity: Canadian Premier League Reveals Official Logo

Canada is ready for its own kickabout....

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Why Buying Apparel Blanks Can Be Beneficial

While getting your apparel decorated...

Sell The Right Mat For Every Occasion

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Indoor and outdoor mats are a key branding tool for most businesses - but selecting...

Experiential Marketing As An Effective Team-Building Exercise

Advantages

From mom-and-pop shops to large corporations, experiential marketing is also becoming...

5 Health And Beauty Markets Looking For Custom-Labeled Bottled Water

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The health and beauty industries are so hot right now. Start bringing in cool cash by...

A Perfect Match: Sell More With These Apparel & Accessory Pairings

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When customers come to you for apparel, it's the perfect opportunity to upsell - if...

Clever Custom T-Shirts Help Promote City’s Pot Survey

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T-Shirts, legal marijuana and the real-world ROI promotional products can help...

Expand Your Offerings With Specialty Platens

Wearables

Printing on the front and back of T-shirts is a screen printer's bread and butter....