Strategy

Let Freedom Ring with Vintage Americana Clothing

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Stars and stripes in faded shades are trending at retail.

How To Win Over Key People

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Don’t look for the decision-maker by using a hard sell. Start with getting key people o...

Women of Promo Confront Workplace Inequality

The #MeToo movement has reopened the disco...

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Branding #MeToo: Activism or Opportunism?

After major Hollywood film producer...

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The Right Fit: Back-To-School Style Guide For Children's Apparel

If you want BIG sales, it's time to...

Will 3-D Printing Upend Promo Supply Chain?

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A Brooklyn company is using 3-D printing to mass produce promotional products. Find out...

Writing a Story on #MeToo Was an Honor … and a Challenge

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Like so many, I wasn't shocked at what was exposed by the #MeToo movement last fall....

How Top Promo Companies Encourage Workplace Equality

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Leading companies in the promotional product industry typically operate from a core...

Promo Women: Personal Safety Comes First

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Women are no strangers to the potential risks that threaten their safety....

3 Creative Ways To Differentiate Your Promotional Pens

Promotional pens are one of the...

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Why Activewear Will Be A Top Seller For Back-To-School Shopping in 2018

Back-to-school shopping happens over an...

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Notable Booth & Display Items

According to PricewaterhouseCoopers,...

The Best Way for Brands to say 'I’m Sorry'

In this new format, ASI’s editors and writ...

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How To Maximize Profits With Magnets

Promotional magnets are super...

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Promos Were The Secret Ingredient At Bar Convent Brooklyn

Bar Convent Brooklyn was an event...

Flywheel Brands Acquires 127 Press

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Distributor Flywheel Brands (asi/212986) of Hixson, TN, has acquired silkscreen print...

Your Complete Guide To Mastering The Sale: Embroidered Patches

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Embroidered patches are classic and dynamic promotional products that have withstood...

Soccer Collaboration Logo Causes Controversy

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Just in time for the FIFA World Cup, UNDEFEATED, a boutique sneaker retailer in Los...

Changing Perceptions Of Promo Apparel

Wearables

End-buyers don’t have high opinions of branded garments. Here’s how you can change thei...

Give The Gift Of Better Branding With Unique Gift Sets

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Don't let your clients get bored with the gift sets you're offering. If you want to...

Why Puzzles Make The Perfect Pitch

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In today's world of immersive technology, one type of promotional product stands out...