Strategy

3 Creative Ways To Differentiate Your Promotional Pens

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Promotional pens are one of the longest-standing specialties, which is great because...

Why Activewear Will Be A Top Seller For Back-To-School Shopping in 2018

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Back-to-school shopping happens over an eight-week period from early July to late...

Notable Booth & Display Items

According to PricewaterhouseCoopers,...

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The Best Way for Brands to say 'I’m Sorry'

In this new format, ASI’s editors and writ...

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How To Maximize Profits With Magnets

Promotional magnets are super...

Promos Were The Secret Ingredient At Bar Convent Brooklyn

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Bar Convent Brooklyn was an event Anthony Bourdain would have relished. The bar...

Flywheel Brands Acquires 127 Press

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Distributor Flywheel Brands (asi/212986) of Hixson, TN, has acquired silkscreen print...

Your Complete Guide To Mastering The Sale: Embroidered Patches

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Embroidered patches are classic and dynamic promotional products that have withstood...

Soccer Collaboration Logo Causes Controversy

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Just in time for the FIFA World Cup, UNDEFEATED, a boutique sneaker retailer in Los...

Changing Perceptions Of Promo Apparel

End-buyers don’t have high opinions of bra...

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Why Puzzles Make The Perfect Pitch

In today's world of immersive...

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Give The Gift Of Better Branding With Unique Gift Sets

Don't let your clients get bored with...

Opportunity Watch: New Jersey Could Legalize Recreational Marijuana

The Garden State is poised to get a...

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Useful Safety Kits

The Scout's motto of "Be Prepared"...

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Q&A: How Branding Raises Apparel Perceptions

Branded apparel doesn't have the ...

4 Products That Put A New Spin On The Basic Bag

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Papa's got a brand-new bag - maybe it's time you did too. Bags are carried out in...

5 Benefits Of Custom Floor Mats

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How can companies make a positive impact on customers before they even walk through...

Nike Refuses To Supply Cleats For Iran Soccer Team

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Geopolitical tensions have interfered with the 2018 FIFA World Cup as Nike has...

Google Adds New Promotional Features

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Google has just made it easier for small businesses to attract new customers while...

Promos Abound at Philly Pride Parade

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Rainy weather on June 10 didn't wash away the spirits of the hundreds who gathered in...

How To Achieve Excellent Customer Service (And Drive Repeat Purchases, Too!)

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Lots of distributors place one-time orders for customers, but it takes extraordinary...