Strategy

Adventures in Rebranding: Dunkin’ Donuts Changes Name

Web Exclusive

“Donuts" is being dropped in favor of just “Dunkin’.”

How to Build a Community on Social Media

Advantages

This distributor builds goodwill on social media to drive traffic naturally.

End-Of-Year Incentives End-Users Will Want To Wear

Apparel and accessories are some of the...

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Gildan Launches Polo Brand

Top 40 supplier Gildan (asi/56842)...

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Q&A: Matt Gresge, AIA Corporation

Under CEO Matt Gresge's leadership, AIA...

Target Decorated Apparel Names President

Web Exclusive

Target Decorated Apparel (asi/90549), a Chicago-area contract decorator, has...

Gritty: Marketing Gold or Short-Term Stunt?

Web Exclusive

The Philadelphia Flyers new mascot is a viral sensation, but can his appeal last? We ho...

5 Workwear Trends To Watch

Web Exclusive

Think apparel trends don't apply to your workwear business? Think again. There are a...

Top 5 Customers For Healthcare Promos

Web Exclusive

Top 5 Customers for Healthcare Promos Promo products are essential for...

Plan Ahead For Q4 And Beyond With Promotional Printing

This upcoming seasonal marketing...

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Multi-Use Lanyards

Lanyards have long been a part of our...

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Walmart Pledges To Pull Soviet T-Shirts After ‘Eastern Bloc’ Outcry

Still, it appeared some Soviet-themed tees...

‘FitzMagic’ At Heart of Trademark, Personal Branding Controversy

NFL Rookie Minkah Fitzpatrick has taken fl...

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Don’t Give Up On Customer-Gifting Programs

Customer gifting is in decline, but distri...

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Why Housewares Should Be Your Next Hot Seller

There's no place like home. End-users...

Why You Should Be Selling Calendars

Web Exclusive

Calendars may seem like a thing of the past, especially since cellphones are...

6 Strategies to Extend Holiday Business Year-Round

Advantages

Yes, December gifts are an absolute must. But there are 11 other months that deserve yo...

Q&A: A Plethora of Personalized Products

Advantages

Christopher Robbins, vice president of sales at Custom Color Solutions (asi/47905), spo...

Is This the Next Evolution of Apparel Customization?

Wearables

Brennan Mulligan, founder and CEO of Skyou Inc. (asi/87637), has been in the mass...

Why You Can Bet On Bags For Big Orders

Web Exclusive

Look around: Promo tote bags are carried everywhere, from offices, gyms and...

Fisher Space Pen Celebrates 50 Years In Space

Web Exclusive

Promo supplier Fisher Space Pen Co. (asi/54423) has released a limited edition pen and ...