Strategy

Eye-Catching Light-Up Products

Advantages

Products that light up add another dimension to a promotion, like illuminating a...

6 Brilliant Ways To Attract Big Orders ... Fast

Web Exclusive

Let's face it: When it comes to your bottom line, the bigger the order, the better....

Top 5 Selling Points For Eco-Friendly Food & Beverage Items

Brands across the country are looking...

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Opportunity Alert: Halloween Running Races

From ‘spooktacular’ 5Ks to hard-charging p...

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Expert Secrets: Getting Comfortable With Graphics

In this 2-minute video, decoration...

How to Develop a Content Strategy

Advantages

Drive people to your site organically with a content marketing strategy.

AI, Automation and the Digital Future of Apparel

Wearables

It's the final show of New York Fashion Week. A parade of models struts down the...

Using Automation to Jumpstart Your Decorated Apparel Business

Wearables

The right equipment and software – paired with thoughtful processes – can increase prod...

Promotional Product Guide To Knives

Web Exclusive

Did you know about 30% of U.S. households own an outdoor or pocket knife? Millions of...

The Evolution Of One Everyday Product

Some people think the promotional...

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Who Is Amy Ingram?

During the reporting process for the...

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6 Advances in Apparel

Take a look at the biggest up-and-coming t...

Fashion Insights Discovered By AI

Kavita Bala and her team at Cornell...

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Artificial Intelligence and the Apparel Industry

From garment design to trend spotting to c...

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Breaking Down The Marketing Brilliance Behind Gritty

A few days have passed since the...

Steak-Umm Capitalizes on Twitter Fame With Swag Store

Web Exclusive

For a profile in how a clever social media strategy can be leveraged into offline...

Top 10 Selling Points of USB Chargers

Web Exclusive

Top 10 Selling Points of USB Chargers Since nearly everyone owns a smartphone,...

Increase Sales in Top Markets With Innovative Signage & Displays

Web Exclusive

The latest State of the Industry figures showing the hottest markets for promotional...

Proforma Creates Program to Attract Young Professionals

Web Exclusive

Top 40 distributor Proforma (asi/300094) created a new program to encourage young...

Adventures in Rebranding: Dunkin’ Donuts Changes Name

Web Exclusive

“Donuts" is being dropped in favor of just “Dunkin’.”

How to Build a Community on Social Media

Advantages

This distributor builds goodwill on social media to drive traffic naturally.