Strategy

4 Outdoor Markets for Summer Promo Sales

Web Exclusive

Summer will be here before you know it, bringing with it scorching sales...

Guantanamo Bay Has A Merch Shop

Web Exclusive

Items include branded T-shirts, caps, mugs, flying discs, plush toys and more.

2019 Promotional Products Sales Compensation Survey

Employees expect competitive compensation ...

---

How To Increase Your Profits With Corporate Clients

Win corporate clients with products...

---

I Earned My MASI: Aimee Zeidman

Aimee Zeidman is the owner and director...

10 Customers That Want To Buy Flip-Flops Today

Web Exclusive

Step up your promo sales with fun and fashionable flip-flops. There are tons of...

Printing on Demand at SXSW

Web Exclusive

When Mark Seymour, chief sales officer at Next Level Apparel (asi/73867), asked me to...

Forever 21 Teams Up With Cheetos for Hot Merch

Web Exclusive

Move over, Taco Bell ! The hottest branded merch these days comes from a...

7 Merch Trends From the U.S. Open Swag Collection

Web Exclusive

Admittedly, our golf game here at Counselor magazine is more Rodney Dangerfield...

8 Classic Closing Techniques

When you’re ready to ask for the close, lo...

---

Sell Solutions Instead of Products: 6 Ideas That Will Work for You

Increase your profits on every promo you...

---

Unique Job Titles in the Promo Industry

Gurus, ninjas and evangelists, oh my! Unco...

New Stranger Things Merch Features In Brand Collaboration with Baskin-Robbins

The collab is helping to hype the upcoming...

---

Pride Month Presents Opportunity for Promo Pros

Pride Month is increasingly becoming an...

---

Trending Totes & Shopping Bags

As more cities and states ban single-use...

Sustainability And The Promotional Products Industry

Wearables

Here’s how industry suppliers and decorators are making a difference – and how you can,...

How to Add Some Sparkle to Designs

Wearables

These 10 tips will help you buy and apply rhinestones effectively.

Beginner’s Guide: Increase Your Profits With Promotional Hats

Web Exclusive

Hats are in hot demand. With headwear dominating retail, it's no surprise the promo...

From the Top Down - 2019 Promotional Products Sales Compensation Survey

Advantages

A healthy, productive work environment starts with management.

Don’t Fear Changing Commissions - 2019 Promotional Products Sales Compensation Survey

Advantages

Switching commission structures is hard, but it will pay off for both reps and your bus...

Compensation Expectation - 2019 Promotional Products Sales Compensation Survey

Advantages

Employees expect competitive compensation with added security in the form of salary.