Strategy

Travel Must-Haves

Advantages

These travel items from industry suppliers are perfect for both clients' promotional...

Top 5 Reasons to Add Direct-to-Garment Printing to Your Promotional Products Business

Web Exclusive

Whether you are an existing screen printer, embroidery shop or even a distributor who...

Fisher Space Pen Co. Launches 50th Anniversary Moon Landing Collector's Set, Anniversary Pens

Fisher Space Pen Co. is a supplier selling...

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I Earned My BASI: Patrick Buchberger

Patrick Buchberger is the owner of...

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Brady Tops List Ranking NFL Players’ Merch Sales

Apparently, winning a sixth Super Bowl...

Summer Sales Guide: Boost Your Revenue With Beach Towels

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Looking to heat up your summer sales? Meet your new best friend: beach towels. These...

Fashion Forecast: 5 Trending Colors You Must Pitch This Year

Web Exclusive

Fashion moves fast. Make sure you know which colors are in high demand to give your...

Enter the Wearables Top Decorator Challenge

Wearables

Are you eager for the opportunity to show off your decorating skills and see how your...

Video: Has Trump Been Good or Bad For the Promo Industry?

Web Exclusive

In this edition of Counselor's weekly Facebook Live video "This Week in Promo,"...

How to Build Your Sales Confidence

Here are actions you can take to help boos...

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Engaging Writing Instruments

ASI research reveals writing...

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How to Upgrade Your Screen-Printing Art

Keep your designs clean and crisp and prin...

"Liquid Gold" And The Psychology Of Color = More Profits

When people ask what you do, here's a...

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3 Creative Add-Ons To Increase Your Average Order Values

It's all in the details − true for both...

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CPSC Recalls Toy Vehicles Due to Choking Hazard

The U.S. Consumer Products Safety...

Trend Alert: Tie-Dye

Web Exclusive

The chaotically colorful look of the 1960s counterculture is suddenly hip again.

How to Add Words to the Back of A Cap

Wearables

Add an extra touch of branding to a baseball cap by embroidering text down its vertical...

Uncommon T-Shirts

Advantages

Eight-in-ten consumers own a branded T-shirt, according to ASI. These walking...

4 Popular Promos You Can Upsell To Custom Projects

Web Exclusive

Imagine if all the promos you sold yielded higher profits and performed better for...

5 Features That Make Golf Apparel a Must-Sell

Web Exclusive

Golf apparel isn't just for golfing anymore. Polos and layering pieces are packed...

Why Screen Printers Should Add DTG to Their Shops

Web Exclusive

Now may be the perfect time to nudge your screen-printing shop toward digital...