Strategy

Equipment Companies Roll Out New Decoration Technologies

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Digital printers and unlimited color embroidery technology were debuted at SGIA’s annua...

How To Become A Reliable Adviser

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Establish trust by finding solutions and being transparent every step of the way.

Satiating Stadium & Event Cups

According to the ASI Ad Impressions...

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Moment Merch Takes Center Court in NBA, China/Hong Kong Controversy

When it comes to hot button political...

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How To Sell Houseware Gift Sets This Q4 And Beyond

Houseware sets are a holiday gift idea...

Noteworthy Journals

Advantages

Write it down: Clients will love these promos. The Book Company (asi/41010) ...

How to Combine Embroidery & Heat Printing

Wearables

Adding a digital transfer to embroidery helps you save money by reducing stitch counts,...

CBD Trend Creates Buzz in Promo

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The hemp-derived substance is popping up in all kinds of products, from lip balms to br...

YouTube Debuts ‘Merch Shelf’ for Music Artists

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The shelf appears just below videos and, with one click, lets fans purchase branded gea...

Brand Debuts CBD-Infused Activewear

Acabada says its high-end workout clothing...

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Band Sells Personalized Merch Based on Spotify Streaming

The interesting case study occurs at the c...

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Writing Instruments: How to Sell More Than Just Pens

Markers and crayons and highlighters, oh...

How to Use Data to Improve Your Email Marketing

Look at your email analytics and alter you...

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Products by Persona: How to Sell Gift Sets for Every End-User

Pitching perfect holiday gifts starts...

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Handy Keychains & Keytags

The key to satisfying your clients. ...

Desperate Distributor Strategies That Paid Off

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What would you do for a sale? Distributors reveal their most daring strategies that pai...

How To Reduce Stitch Count Without Jeopardizing Quality

Wearables

When it comes to embroidery, there's a fine line between too many stitches and not...

Promo Talk: Lucas Guariglia, Rowboat Creative

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Candid opinions from industry pros.

Trend Alert: Pistachio Fashion Rules Fall

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The light green shade is unisex and neutral, making it a great choice for promotional a...

Generation Z Poised To Enter Your Sales Ranks

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Are you ready?

Proforma Affiliate Hosts Customer Appreciation Day

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Fifteen top suppliers were on hand to showcase their latest products.