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Strategy

'Game of Thrones' Sweepstakes, Swag Helps Fuel Red Cross Blood Drive
'Game of Thrones' Sweepstakes, Swag Helps Fuel Red Cross Blood Drive
Web Exclusive

'GOT' T-shirts are among the branded merchandise on offer.

How To Target Local Prospects With Made-in-the-USA Promos
How To Target Local Prospects With Made-in-the-USA Promos
Web Exclusive

To capture business from local prospects, you don't have to look far: USA-made...

How To Plan The Perfect Golf Tournament

You're thinking about staging a big...


Exclusive Podcast With Neil Ringel, Polyconcept’s New CEO

Michele Bell, ASI's Editorial Director,...


5 Steps To Streamline Your Apparel Sales

Apparel makes up over one-third of...

4 Profitable Markets for Apparel Program Sales
4 Profitable Markets for Apparel Program Sales
Web Exclusive

The Counselor 2018 State of the Industry Report found that apparel makes up 36.8% of...

Pediatrics Office Uses T-shirts to Promote Vaccination
Pediatrics Office Uses T-shirts to Promote Vaccination
Web Exclusive

A New York pediatrician's office has gone viral after employees sported custom tees...

Case Study Q&A: Teddi Mellencamp Arroyave’s New Merch Line
Case Study Q&A: Teddi Mellencamp Arroyave’s New Merch Line
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Top 40 distributor BAMKO (asi/131431) delivered the collection for the reality TV star/...

U.S. Promo Supplier Makes Conference Table Pads For Trump/Kim Hanoi Summit
U.S. Promo Supplier Makes Conference Table Pads For Trump/Kim Hanoi Summit
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Meanwhile, screen-printed T-shirts featuring images of the leaders are among the merch ...

Podcast: Leveraging Quirky Holidays for Your Business

From the remarkable to the ridiculous,...


How to Use High-Solids Acrylic

HSA inks bridge the gap between water-base...


Promo Products Perfected: Low Minimums? No Problem

How many times has this happened to you?...

Carolina Hurricanes Turn 'Bunch of Jerks' Insult Into Clever Branded T-Shirts

For promotional products firms, the tee hi...


National Bobblehead Hall of Fame & Museum Officially Opens

Bobbleheads aren't the biggest category...


How To Sell Name Badges To Service Industries

Service industries are a huge sales...

Case Study: Distributor Rocks Client’s Grammy Invitations, Gifts
Case Study: Distributor Rocks Client’s Grammy Invitations, Gifts
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The San Francisco company successfully put together unique items in a tight timeframe.

How to Prepare for a Business Dinner
How to Prepare for a Business Dinner
Advantages

Interview with Sharon Schweitzer, an internationally recognized business expert and fou...

Polished Sports & Performance Apparel
Polished Sports & Performance Apparel
Advantages

With the rise of athleisure styles, performance apparel is no longer limited to gyms...

Fashion Apparel Training With Bella+Canvas
Fashion Apparel Training With Bella+Canvas
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The Fashion Apparel Masterclass, or "FAM" for short, is a first-of-its-kind online...

Walmart, DreamWorks Wed VR & Branded Merch To Hype New 'How To Train Your Dragon' Movie
Walmart, DreamWorks Wed VR & Branded Merch To Hype New 'How To Train Your Dragon' Movie
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Startup Spatial& created the innovative virtual reality experience.

Led Zeppelin, Vans Collaborate on Commemorative Swag
Led Zeppelin, Vans Collaborate on Commemorative Swag
Web Exclusive

A new collection of classic rock-themed apparel and accessories is sure to get a...