Strategy

Moment Merch Takes Center Court in NBA, China/Hong Kong Controversy

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When it comes to hot button political and social issues, everyone from presidential...

How To Sell Houseware Gift Sets This Q4 And Beyond

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Houseware sets are a holiday gift idea you don't want to miss out on. They're...

Noteworthy Journals

Write it down: Clients will love these...

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How to Combine Embroidery & Heat Printing

Adding a digital transfer to embroidery he...

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CBD Trend Creates Buzz in Promo

The hemp-derived substance is popping up i...

YouTube Debuts ‘Merch Shelf’ for Music Artists

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The shelf appears just below videos and, with one click, lets fans purchase branded gea...

Brand Debuts CBD-Infused Activewear

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Acabada says its high-end workout clothing helps with recovery.

Band Sells Personalized Merch Based on Spotify Streaming

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The interesting case study occurs at the crossroads of music, technology and promotiona...

Writing Instruments: How to Sell More Than Just Pens

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Markers and crayons and highlighters, oh my! Think "writing instruments" is...

How to Use Data to Improve Your Email Marketing

Look at your email analytics and alter you...

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Products by Persona: How to Sell Gift Sets for Every End-User

Pitching perfect holiday gifts starts...

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Handy Keychains & Keytags

The key to satisfying your clients. ...

Desperate Distributor Strategies That Paid Off

What would you do for a sale? Distributors...

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How To Reduce Stitch Count Without Jeopardizing Quality

When it comes to embroidery, there's a...

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Promo Talk: Lucas Guariglia, Rowboat Creative

Candid opinions from industry pros.

Trend Alert: Pistachio Fashion Rules Fall

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The light green shade is unisex and neutral, making it a great choice for promotional a...

Generation Z Poised To Enter Your Sales Ranks

Advantages

Are you ready?

Proforma Affiliate Hosts Customer Appreciation Day

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Fifteen top suppliers were on hand to showcase their latest products.

Hooping Do's And Don'ts

Wearables

Try these techniques for speedy embroidery hooping.

Innovative Computer Accessories

Advantages

These suppliers have the latest and greatest. Midnite Snax (asi/71685) ...

Trend Lessons From New Fresh Prince Collection

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Actor Will Smith’s limited-edition line, Bel-Air Athletics, is filled with retro-inspir...