Strategy

Ingenious Water Bottles

Advantages

Promotional drinkware generates 1,400 impressions in its lifespan. Couple it with...

The Beginner’s Guide to Golf Apparel

Web Exclusive

An estimated 90% of Fortune 500 CEOs play golf, according to research presented by...

Video: A Look at High-End Joggers

Activewear represents a quarter of all...

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I Earned My BASI: Amber Duncan

Amber Duncan  is the business...

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Beto O’Rourke Launches Branded Merchandise Line To Support Presidential Run

Other Democratic hopefuls are also hyping ...

Case Study: BAMKO's 'Swag Drop' Sweepstakes for Chobani Scores Big

Web Exclusive

Great engagement from audiences has the yogurt brand gearing up for a second campaign t...

How to Eliminate Thread Breaks

Wearables

Time is money, and money is time; that's why thread breaks are the bane of every...

5 Events Where Promotional Printing Is Essential

Web Exclusive

You're probably already selling promos for these top events, but you could be selling...

Everything You Need to Know to Sell Lighted Headwear

Web Exclusive

Looking for the next promotional bright idea? Look no further: lighted headwear is...

Expert Secrets: Getting the Attention of a Distracted Buyer

In this two-minute video, sales trainer...

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Handy Gym & Duffel Bags

These bags take it to the next level...

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The Secrets of Sampling in the Promo Industry

There’s a surefire way to close a deal, an...

New Branded T-shirt Collection Celebrates Tony the Tiger’s Changes Over the Decades

The limited-edition line launched for Nati...

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When to Request a Sample

Every sale is different. How do you know w...

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Flashlight Sales Guide: Styles for Every Client

All flashlights are not created equal....

Baseball Team Scores Marketing Win With ‘Dad Bod’ Contest

Web Exclusive

The Madison Mallards want to print your “Dad Bod” on a branded “shirsey”.

S’well Enters into Exclusive Partnership with Links Unlimited

Web Exclusive

This week, drinkware brand S'well announced that it has reached an agreement with...

SGIA to Create Digital Printing Color Standards

Web Exclusive

The Specialty Graphic Imaging Association (SGIA) plans to create a set of color...

There’s One American Blockbuster Left & It’s Got Promotional Products

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Cups, hoodies, hats and tees are among the merch that offers a nostalgic appeal.

6 Warm-Weather Markets for Personal Wellness Promos

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Spring is right around the corner. Make sure you're prepared for warmer weather by...

Exclusive Podcast With Dave Lakshmanan, ASI’s New CTO

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Dave Lakshmanan, ASI's new chief technology officer, has extensive experience working...