Strategy

Trend Alert: Why Laptop Backpacks Will Supercharge Your Sales

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Get ready for the latest trend in tech: laptop backpacks. They make terrific...

Top Trends In Corporate Gift-Giving

Advantages

Check out seven hot holiday trends guaranteed to impress buyers.

Looming ‘REAL ID’ Requirement Poised To Disrupt Business Travel

If you fly, now is a good time to get your...

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Facebook: We’re Making It Easier To Sell Merch Directly

New features for public figures aim to fac...

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How To Decorate On Delicate Fabrics

I've been an embroiderer for a long...

Innovation Watch: The Biodegradable Plant & Algae T-Shirt

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It’s an eco innovation the promotional products industry should keep its eyes on.

Winter Sales Tips: How to Sell Athleisure for Cold Weather

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Don't let your athleisure sales end with summer. There are plenty of opportunities to...

University of Tennessee Turns Bullied Boy’s Hand-Drawn Design Into Official T-Shirt

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The heartwarming story highlights the powerful emotional connection promo products can ...

Promotional Products Companies Affected by Hurricane Dorian

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Dorian, no longer a hurricane, has moved off the coast of Canada. If your company was...

Field Guide 2019

Nature Inspired Born in Vancouver,...

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Interview With ASI Power Summit Keynote Speaker Dan Thurmon

As a speaker, Dan Thurmon is as unique...

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Wearables News Briefs - September 2019

Penn Emblem (asi/77120) announces the...

How To Create Buzz For Your Trade Show Booth

Interviews with the brightest minds in bus...

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Elegant Executive Pens

High-end writing instruments never fail...

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4 Outerwear Features Essential For Cold Weather

The seasons are changing, and so should...

Brilliant Branding: The Secret to a Successful Trade Show Season

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Trade show season is about to be in full swing. Capture the greatest amount of sales...

Custom Scrunchies Are Hot Promo Trend

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A time traveler from the '90s would feel right at home these days. Retailers are...

Beto’s Profane Phrase Adorns T-Shirt Raising Money To End Gun Violence

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The tee is part of a growing trend in which politicians are using provocative branded m...

Successful Case Studies: 3 Creative Ways to Win Profitable Partnerships

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The better your partnerships, the better your profits. Build relationships with the...

Kawhi Leonard Teams With Something Inked to Donate A Million Backpacks

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Students in Southern California were the lucky recipients.

Q&A With BEL USA’s Alan Tabasky

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The industry veteran discusses strategies for competing and thriving in the digital age.