Awards

How to Boost SEO with ‘Pillar Pages’

Counselor

In-the-know marketers have been focusing on a relatively new SEO tactic that's...

Fastest-Growing Spotlight: iClick

Counselor

Recruiting distributor leaders, capitalizing on a popular retail trend and redefining i...

Best Use of Social Media - Boss Promotions

Direct mail, digital marketing and...

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Best Supplier Self Promotion - Outdoor Cap Co.

Despite 41% of U.S. consumers owning...

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Best Marketing Video - Pinnacle Promotions

Lower the wall. That was the...

Counselor Promotional Campaign Awards 2018

Counselor

Our third annual awards honor the industry’s most creative and successful campaigns.

Best Distributor Client Promotion 2018 - Tangerine Promotions

Counselor

Tangerine Promotions won the toasts of its client, CIROC, by creating a custom...

Best Distributor Self Promotion 2018 - Elevate Brand Marketing

Counselor

Elevate Brand Marketing's self-promotion wasn't just the proverbial business home...

Counselor Product Design Awards 2018

Counselor

This year’s 13 winning promo items are standouts in their style, appeal and function.

SOI 2018: Amazon & The Promo Industry

The ultimate market disrupter is making a ...

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SOI 2018: Diversification in the Promo Industry

More distributors are benefitting from thi...

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SOI 2018: Compensation & Job Satisfaction in the Promo Industry

Is there a gender wage gap in the promo pr...

SOI 2018: The Margin Myth in the Promo Industry

While e-commerce players are as prevalent ...

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SOI 2018: Sources of New Business in the Promo Industry

Modern strategies are helping distributors...

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SOI 2018: The Cybersecurity Challenge in the Promo Industry

As malware attacks become more prevalent a...

SOI 2018: Top Markets in the Promo Industry

Counselor

The two largest sectors for distributor sales maintain their spots, but the gap behind ...

SOI 2018: Top Products in the Promo Industry

Counselor

A breakdown of the best-selling promo items features a dominant leader and a rising cat...

SOI 2018: Distributor Size Matters in the Promo Industry

Counselor

The differences between large distributors and their smaller competitors are as strikin...

SOI 2018: Product of the Year in the Promo Industry

Counselor

No matter how you spin it, this was the item that had everyone talking and buying in 2017.

SOI 2018: A Look Ahead in the Promo Industry

Counselor

Distributors are generally optimistic about the industry going forward in 2018 and see ...

SOI 2018: Stories of the Year in the Promo Industry

Counselor

These were the promo industry’s 17 biggest headlines and happenings of 2017.