Awards

The Hot List 2019

Counselor

Presenting our annual picks of the industry’s up-and-coming stars and creative standouts.

How To Improve Video With Three Free Marketing Tools

Counselor

Leverage these options to increase video quality and make the video-making process more...

Q&A with Neil Ringel, Polyconcept CEO

The new CEO at the billion-dollar global p...

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9 Tips on How to Protect Company Data

Advice for finding more success in busines...

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How to Succeed with Sonic Logos

Sonic branding is becoming an...

How to Get Smarter About Hiring

Counselor

Talent is a ticket to entry, but hiring simply based on skill is a mistake.

President Trump's Effect on the Promo Products Industry

Counselor

The 45th U.S. President has been an engine and an anchor for the promo market. Here's why.

How to Win Over Younger Buyers

Counselor

Advice for finding more success in sales and beyond.

Tim's Letter: Happy 65th Anniversary, Counselor!

Counselor

Thinking back on everything Counselor has accomplished over more than six decades, I...

The Future of the Promotional Products Industry

We asked 10 of the industry’s most prescie...

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65 Ways the Promo Products Industry Has Changed

The promo world is a lot different today...

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65 Years of Counselor Magazine

Our view of the promo products market – ...

Promo's Patriarch: ASI Chairman Norman Cohn

Promo's Patriarch Venerated...

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How to Improve Your Landing Page Conversion Rate

Use these 10 strategies to turn website vi...

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4 Social Media Tools To Help Improve Your Marketing

Use these four tools to improve your...

Cybersecurity Strategies for the Promo Industry

Counselor

ASI’s new CTO Dave Lakshmanan and VP of Infrastructure Services Seth Kusiak offer advic...

How to Drive Great Culture

Counselor

Recently, I wanted to take dinner to a sick friend and his family. I called a...

5 Strategies for Hiring the Best Interns

Counselor

Developing a strong internship program at your promo company will offer you new ideas a...

How to Hold More Efficient Meetings

Counselor

FACT: Data from MIT shows that business executives, on average, spend more than 20...

International Expansion in the Promo Industry

Counselor

Several of the biggest promo firms in the United States and United Kingdom are increasi...

How to Generate More Engagement on Facebook

Counselor

Facebook remains one of the most powerful social tools there is, with 68% of...