Awards

2019 Hot List: Jen Carver, PCNA

Counselor

Growing up in rural Nova Scotia in a small town called Hantsport gave Jen Carver her...

2019 Hot List: Rener Gracie, Quikflip Apparel

Counselor

Rener Gracie has taken industry trade shows by storm. Hot List: Read More...

2019 Hot List: Katie Bauer, Blank2Branded

An industry veteran of nearly 20 years,...

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2019 Hot List: Chelsea van der Meer, Batch

In Chelsea van der Meer's clear-eyed...

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The Hot List 2019

Presenting our annual picks of the industr...

How To Improve Video With Three Free Marketing Tools

Counselor

Leverage these options to increase video quality and make the video-making process more...

Q&A with Neil Ringel, Polyconcept CEO

Counselor

The new CEO at the billion-dollar global promo firm talks about his plans for the comp...

9 Tips on How to Protect Company Data

Counselor

Advice for finding more success in business and beyond.

How to Succeed with Sonic Logos

Counselor

Sonic branding is becoming an increasingly trendy marketing tool. But what exactly is...

How to Get Smarter About Hiring

Talent is a ticket to entry, but hiring si...

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President Trump's Effect on the Promo Products Industry

The 45th U.S. President has been an engine...

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How to Win Over Younger Buyers

Advice for finding more success in sales a...

Tim's Letter: Happy 65th Anniversary, Counselor!

Thinking back on everything Counselor...

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The Future of the Promotional Products Industry

We asked 10 of the industry’s most prescie...

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65 Ways the Promo Products Industry Has Changed

The promo world is a lot different today...

65 Years of Counselor Magazine

Counselor

Our view of the promo products market – then, now and tomorrow – and the magazine’s...

Promo's Patriarch: ASI Chairman Norman Cohn

Counselor

Promo's Patriarch Venerated yet humble, competitive yet kind, ASI...

How to Improve Your Landing Page Conversion Rate

Counselor

Use these 10 strategies to turn website visitors into buyers.

4 Social Media Tools To Help Improve Your Marketing

Counselor

Use these four tools to improve your online outreach and strategy. 1. BuzzSumo...

Cybersecurity Strategies for the Promo Industry

Counselor

ASI’s new CTO Dave Lakshmanan and VP of Infrastructure Services Seth Kusiak offer advic...

How to Drive Great Culture

Counselor

Recently, I wanted to take dinner to a sick friend and his family. I called a...