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Awards
2019 Hot List: Nicole Verspyck, Gemline
CounselorDespite only one year in the promotional products industry, Nicole Verspyck still...
2019 Hot List: Matt Del Valle, Stan Miller & Associates powered by Proforma
CounselorIn 2012, Matt Del Valle was handling B2B sales for Staples when he approached one of...
2019 Hot List: RJ Hagel, Goldstar
What started with a job at Things...
2019 Hot List: Tiffany Anderson, Dri Duck Trader
Like many women today, Tiffany Anderson...
2019 Hot List: Jen Carver, PCNA
Growing up in rural Nova Scotia in a...
2019 Hot List: Rener Gracie, Quikflip Apparel
CounselorRener Gracie has taken industry trade shows by storm. Hot List: Read More...
2019 Hot List: Katie Bauer, Blank2Branded
CounselorAn industry veteran of nearly 20 years, Katie Bauer has become an integral partner...
2019 Hot List: Chelsea van der Meer, Batch
CounselorIn Chelsea van der Meer's clear-eyed vision, creativity, commerce and community...
How To Improve Video With Three Free Marketing Tools
CounselorLeverage these options to increase video quality and make the video-making process more...
Q&A with Neil Ringel, Polyconcept CEO
The new CEO at the billion-dollar global p...
9 Tips on How to Protect Company Data
Advice for finding more success in busines...
How to Succeed with Sonic Logos
Sonic branding is becoming an...
How to Get Smarter About Hiring
Talent is a ticket to entry, but hiring si...
President Trump's Effect on the Promo Products Industry
The 45th U.S. President has been an engine...
How to Win Over Younger Buyers
Advice for finding more success in sales a...
Promo's Patriarch: ASI Chairman Norman Cohn
CounselorPromo's Patriarch Venerated yet humble, competitive yet kind, ASI...
65 Years of Counselor Magazine
CounselorOur view of the promo products market – then, now and tomorrow – and the magazine’s...
Sponsored Content
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These Common Business Needs Will Open the Door to Add-on Sales
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Don’t Risk It: Essential Product Features for Event Sales
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Tim's Letter: Happy 65th Anniversary, Counselor!
CounselorThinking back on everything Counselor has accomplished over more than six decades, I...
The Future of the Promotional Products Industry
CounselorWe asked 10 of the industry’s most prescient leaders – five suppliers & five distributo...
65 Ways the Promo Products Industry Has Changed
CounselorThe promo world is a lot different today than it was when Counselor was first...
How to Improve Your Landing Page Conversion Rate
CounselorUse these 10 strategies to turn website visitors into buyers.