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Awards
2019 Hot List: Steve Peters, Emperor Promos
CounselorAs the legalization of marijuana spreads throughout the U.S. and Canada, Emperor...
2019 Hot List: Nicole Verspyck, Gemline
CounselorDespite only one year in the promotional products industry, Nicole Verspyck still...
2019 Hot List: Matt Del Valle, Stan Miller & Associates powered by Proforma
In 2012, Matt Del Valle was handling B2B...
2019 Hot List: RJ Hagel, Goldstar
What started with a job at Things...
2019 Hot List: Tiffany Anderson, Dri Duck Trader
Like many women today, Tiffany Anderson...
2019 Hot List: Jen Carver, PCNA
CounselorGrowing up in rural Nova Scotia in a small town called Hantsport gave Jen Carver her...
2019 Hot List: Rener Gracie, Quikflip Apparel
CounselorRener Gracie has taken industry trade shows by storm. Hot List: Read More...
2019 Hot List: Katie Bauer, Blank2Branded
CounselorAn industry veteran of nearly 20 years, Katie Bauer has become an integral partner...
2019 Hot List: Chelsea van der Meer, Batch
CounselorIn Chelsea van der Meer's clear-eyed vision, creativity, commerce and community...
How To Improve Video With Three Free Marketing Tools
Leverage these options to increase video q...
Q&A with Neil Ringel, Polyconcept CEO
The new CEO at the billion-dollar global p...
9 Tips on How to Protect Company Data
Advice for finding more success in busines...
How to Succeed with Sonic Logos
Sonic branding is becoming an...
How to Get Smarter About Hiring
Talent is a ticket to entry, but hiring si...
President Trump's Effect on the Promo Products Industry
The 45th U.S. President has been an engine...
Promo's Patriarch: ASI Chairman Norman Cohn
CounselorPromo's Patriarch Venerated yet humble, competitive yet kind, ASI...
Sponsored Content
The Comprehensive Custom Cups Sales Guide
Cheers to branded beverage cups! Raise a glass and read on to learn how to sell all...
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5 Sales Prospects for Single-Use Promo Products
Look no further for a product category that's cost-effective , convenient...
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How To Sell High-End Headwear: A Look Inside a Fashion Favorite
To win business with prestigious clients , you must present premium...
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Infographic: What Product Features Are Possible With Customization?
New to selling custom products? No problem. With this infographic guide, you'll...
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65 Years of Counselor Magazine
CounselorOur view of the promo products market – then, now and tomorrow – and the magazine’s...
Tim's Letter: Happy 65th Anniversary, Counselor!
CounselorThinking back on everything Counselor has accomplished over more than six decades, I...
The Future of the Promotional Products Industry
CounselorWe asked 10 of the industry’s most prescient leaders – five suppliers & five distributo...
65 Ways the Promo Products Industry Has Changed
CounselorThe promo world is a lot different today than it was when Counselor was first...