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Awards

4 Apps to Help You Work From Home Effectively
4 Apps to Help You Work From Home Effectively
Counselor

These applications will enable you to work from home with greater organization, focus a...

Best Use of Video: Incentive Concepts
Best Use of Video: Incentive Concepts
Counselor

A fun, informal steak-grilling instruction concept that tapped, in timely fashion, into...

Best Client Promotion: Wizard Creations

Luke Freeman and his Wizard Creations team...


Best Distributor Self-Promotion: Monarch & Company

Chicago-based distributor was all about th...


Best Supplier Self-Promotion: Maple Ridge Farms

The creative supplier’s ingenious March Ma...

Best Use of Social Media 2020: Starline
Best Use of Social Media 2020: Starline
Counselor

Grand Island, NY-based supplier engaged clients throughout pandemic with fun Facebook L...

How to Increase Q4 Sales
How to Increase Q4 Sales
Counselor

Cultivating a positive mindset during these trying times will help you find opportuniti...

Top 40 Suppliers & Distributors of 2020
Top 40 Suppliers & Distributors of 2020
Counselor

Check out this year’s lists of the industry’s largest suppliers and distributors as det...

Top 40 Distributors 2020
Top 40 Distributors 2020
Counselor

Counselor’s exclusive ranking of the distributors with the most revenue in the promotio...

Top 40 Suppliers 2020

Counselor’s exclusive ranking of the suppl...


State of the Industry 2020

Insights and opportunities for a new era o...


Counselor Awards 2020

Meet the leaders and entrepreneurs who are...

SOI 2020: Consolidation in the Cards

The reality of prolonged shutdowns: Many f...


SOI 2020: Staffing Shakeup in Distributor Workforces

Thinned-out ranks and empty offices are he...


SOI 2020: The Benefits of Diversification

By providing extra services, particularly ...

SOI 2020: Events Going Dark
SOI 2020: Events Going Dark
Counselor

Cancellations and postponements have sent distributors back to the drawing board.

SOI 2020: Learning From the 2008 Recession
SOI 2020: Learning From the 2008 Recession
Counselor

As the U.S. faces a recession, distributors are using the wisdom they gained from the l...

SOI 2020: PPE Has Been Promo’s Lifeline
SOI 2020: PPE Has Been Promo’s Lifeline
Counselor

PPE sales have sustained many industry companies through the pandemic. That could conti...

SOI 2020: Restarting Sales
SOI 2020: Restarting Sales
Counselor

Distributors see small signs of hope amid the economic wreckage.

SOI 2020: Technology Advancement Accelerates
SOI 2020: Technology Advancement Accelerates
Counselor

Coronavirus shutdowns forced businesses to implement new tech very quickly, and for man...

SOI 2020: End-Market Upheaval
SOI 2020: End-Market Upheaval
Counselor

Healthcare is up, other markets are not, but there are opportunities within all.