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Strategy

Top Your Summer Sales With Premium Tanks
Top Your Summer Sales With Premium Tanks
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The summer sales season is officially back and better than ever. After a long year of...

The Cozy Edit: How to Sell Loungewear Blanks Ready to be Branded
The Cozy Edit: How to Sell Loungewear Blanks Ready to be Branded
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Before 2020, loungewear was for just that: lounging. As long as items were...

ASI Show Chicago Product Showcase Winners

As voted on by distributors, these were th...


As Restaurants Reopen, So Do Promo Opportunities

Branded umbrellas and creative takeout pac...


This Week’s New Suppliers: Q4 Hot Sellers

Discover creative products from new ASI su...

Sales Made Easy: 5 Sectors Looking to Purchase Custom Coinage
Sales Made Easy: 5 Sectors Looking to Purchase Custom Coinage
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Selling promotional coins and medallions is simply common cents. Now that businesses...

Making History at ASI Show Chicago
Making History at ASI Show Chicago
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The first promotional products trade show since the COVID-19 pandemic – and my first tr...

Joe’s Picks: Home Sweet Home
Joe’s Picks: Home Sweet Home
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Check out these must-haves for time spent at home.

Charming Keychains & Keytags
Charming Keychains & Keytags
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Whether for new car owners or just-arrived apartment tenants, these branded items remai...

The Great Office Materials Makeover: Binders, Folders, Notepads & More

Business is back in session!  Help get...


State of the Industry 2021

Change is coming again. But with our annua...


Q&A: The Marketing Value of Brand Stunts

Panera’s new “Swim Soup” collection is the...

Back in Business: 5 Creative Branding Ideas Your Clients Will Love

With the world finally returning to...


Team USA Looks to Earn Gold in Style

As the American uniforms get released, the...


ASMR Ad Brings Attention to Heat Transfer Company

Supacolor worked with a popular YouTube in...

This Week’s New Suppliers: On-the-Go Essentials
This Week’s New Suppliers: On-the-Go Essentials
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Discover creative products from new ASI suppliers.

Taking a Swag-Filled Journey Across the US
Taking a Swag-Filled Journey Across the US
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There were so many sites to see – and gift shops to visit – in my summer road trip to T...

Wristbands Move From Fashion Statement to Event Facilitator
Wristbands Move From Fashion Statement to Event Facilitator
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They’re helping people navigate through a post-COVID world.

The Bright Side: #OskarStrong Tees Raise Money for Cancer Research
The Bright Side: #OskarStrong Tees Raise Money for Cancer Research
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Sales of the shirts, themed around pro hockey player Oskar Lindblom’s fight against can...

Valuable Promo & Safety Kits
Valuable Promo & Safety Kits
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Whether they’re for employees returning to the office or hikers headed out on weekend a...

Inflation Higher Than Predicted in June
Inflation Higher Than Predicted in June
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Officials are split as to how long it will last.