Strategy

Behind the Scenes: Next Level Apparel’s “Music or Muse?” Photoshoot

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Let's Set the Stage (Literally) When it came time to select a venue for Next...

EU Proposes Rules to Combat Fast Fashion

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The European Commission hopes to set new standards for how durable and reusable clothin...

How the Promo Products World Brought Harry Potter to Life

A new museum exhibit celebrating the famed...

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The World is our Ocean: Next Level Apparel’s Sustainable Collection

Sustainability is a popular topic that's...

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Spring Sales Start Here: Fresh Decoration Ideas for Top Apparel Styles

The new spring season means new spring...

Six Ways to Boost Your Emotional Intelligence

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It’s a crucial leadership skill; try these tactics to improve yours.

DIY Tees & Other Book Festival Swag

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As a volunteer at the first in-person Lehigh Valley Book Festival, I had a front-row se...

AAA Innovations Partners With BLUNT

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The NJ-based supplier will offer two styles from the eco-conscious umbrella brand.

Delta Apparel Launches On-Demand Printing Model

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New equipment from M&R allows the Top 40 supplier to produce, package and ship custom o...

This Week’s New Suppliers: Home Essentials

Discover creative products from new ASI su...

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Joe’s Promo Picks: Helpful Tools

These convenient items will make trips, to...

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Build Your Personal Brand on Social Media

Consumers feel more connected to a brand w...

Tips for Avoiding Dye Migration

Apparel decorating experts shared their kn...

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Why You Should Be Selling Custom Branded Bottled Water

It's time to refresh your promotional...

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2022 Trade Show Planning Guide

Check out ASI Media’s 16th annual comprehe...

4 Trends From Impressions Expo Atlantic City

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Pastel garment washes and loose-fitting heavyweight hoodies were among the sights at th...

Classic Polo & Golf Shirts

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These ubiquitous garments are a mainstay for golf leagues, tournaments and businesses w...

Workwear for Anywhere: Corporate Apparel for a Changing World

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Professional apparel no longer has "the office" implied.  Employees now work from...

This Week’s New Suppliers: Offering Variety

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Discover creative products from new ASI suppliers.

Sell to Different Personality Types

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Tailor your sales strategy to four buyer personalities to close more sales.

The 2022 Wedding Boom Has Already Begun

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Couples are looking for custom products to make their special days unique. Here’s how t...