Strategy

New Product Alert: 6 Target Customers for One-of-a-Kind Drinkware

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Tired of showing clients the same ole' tumblers and thermoses? It's time to mix it up...

Boost Your Sustainability Knowledge With These Classes

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ASI University offers an array of webinars on how growing greener and focusing on socia...

Tech Roundup: The Race for Augmented Reality

Meta, Google and Snap are among the many c...

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Festivals, Sports & Concerts: The Return of Large-Scale Events

After two years of postponements, cancella...

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This Week’s New Suppliers: Promo Opportunities

Discover creative products from new ASI su...

The Campaign: An Earth Day Mailer for Ralph Lauren

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Edna Hall of Harper + Scott spearheaded the initiative, which generated excitement amon...

Editor’s Picks Showcase: Practical Multifunctional Pens

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The traditional pen is a favorite among end-users of promotional products across many i...

Podcast: How to Supercharge the Sales Process With Better Apparel Decoration

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Imagine what the impact on your distributorship would be if you could say "yes" to...

Promotions Planner: Last of Summer Sun

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Start presenting ideas to clients for promotions centered on August observances.

Q&A: Program Aims to Drive Forced Labor Out of Cotton Production

Patricia Jurewicz, CEO of the Responsible ...

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Infographic: A Growing Interest in Sustainable Products

Across generations, consumers have been se...

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This Week’s New Suppliers: Everyday Goodies

Discover creative products from new ASI su...

Mid-Year Review: 10 Drinkware Styles In High Demand

Drinkware is always in high demand -...

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4 Emerging Product Trends & How to Start Selling Them

Promo trends change often - are you up...

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Unlock the Promo Potential: How to Provide Clients Uniquely Custom Bandannas

There's more to promotional bandannas...

Vlog: The Original CVC - Top Athleisure Trends to Watch

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If there's one promo trend that isn't going anywhere, it's athleisure. Next Level...

Winning Sports Uniforms

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From youth and high school teams to college intramurals and adult leagues, this market ...

ASI, Promo Industry Raise Nearly $86,000 to Help Ukraine

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The money will be used to help Red Cross workers deliver aid to Ukrainians in need.

7 Product Categories You Must Decorate for Full-Color Profits

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Product decoration just got even easier. No longer do you need two different machines...

The 3-Step Method to Overcoming Resistance to ‘Change’ in Your Promotional Products Business

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We resist change for all kinds of reasons.  Chief among them is not our ...

Writing a More Sustainable Future

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Award-winning penmaker Uma wants promo distributors to buy less and buy better.