Strategy

Q&A: Why a Strong Professional Network Needs ‘Weak Ties’

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A recent study of LinkedIn data found that the weakest ties between people had the grea...

This Week’s New Suppliers: Bringing Back the Basics

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Discover creative products from new ASI suppliers.

End-of-Year Apparel Gift Guide: Premium Retail Brands That Impress

Holiday apparel  is meant to impress,...

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The Blueprint to Improving Promo’s Convoluted Order Process

Miscommunications, lack of updates, incomp...

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How to Change the Industry’s ‘Brandfill’ Reputation

By collectively improving and better demon...

Can the Promo Industry Go Plastic Free?

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Seemingly impossible, there are ways the industry can dramatically reduce its use of th...

From Trained Raccoons to Private Islands: 3 Offbeat Sustainability Initiatives

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Brands are going to extremes to show off their eco-friendly efforts.

The Path to Getting Out of China

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Even as the practice of diversified sourcing spreads, the path out of China remains a l...

Phillies Fans Set a Merch-Buying Record After Reaching World Series

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The club’s rabid fan base purchased team-branded pennant-clinching/World Series gear at...

Use These Ideas From the World’s Biggest Companies to Improve Diversity

The promo industry needs to boost its dive...

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This Week’s New Suppliers: Branding Like a Boss

Discover creative products from new ASI su...

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DTF Transfers: See What All the Buzz Is About

If you're tuned into decorating apparel,...

3 Tips for Job Seekers as Pay Transparency Movement Grows

A New York City law making it mandatory fo...

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Q&A: How to Be a More Empathetic Leader

Contrary to popular belief, empathy in lea...

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3 Easy Ways to Reduce Your Company’s Energy Use

Making sustainable changes to your busines...

SnugZ USA 2022 Gift Catalog

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Prepare your end-of-year sales presentations with the latest products from ASI...

Decorating Equipment Roundup From PRINTING United

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The Las Vegas trade show featured vendors for the entire spectrum of printing categorie...

ASI Announces Winner of Intern Video Contest

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Participants in the summer program were invited to submit short videos to offer insight...

This Week’s New Suppliers: Promo Fun

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Discover creative products from new ASI suppliers.

5 Supplier Services You Shouldn’t Go Without

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A new year will be here before you know it, making now a great time to take stock of...

How to Reach New Clients With New Products

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Looking to tap into new markets and make new client connections ? These products...