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Strategy

Commentary From ASI CEO Tim Andrews: We Can Be Both Pro-Promo & Pro-Planet
Commentary From ASI CEO Tim Andrews: We Can Be Both Pro-Promo & Pro-Planet
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Amid more anti-swag rhetoric, it’s important to remember our industry can have a positi...

57 Reasons to Wear Secondhand Clothes
57 Reasons to Wear Secondhand Clothes
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Heinz found a clever way to rebrand the dreaded ketchup stain, a tongue-in-cheek hotlin...

This Week’s New Suppliers: Classic Promo for All

Discover creative products from new ASI su...


Top Products: Hard Goods & Soft Goods to Sell ASAP

Tired of searching for multiple...


2022 Gift Guide: Ace Holiday Orders in 4 Steps

The fourth quarter is your time to shine. ...

How to Sell Custom Loungewear: Trendy Colors, Popular Techniques & Target Customers
How to Sell Custom Loungewear: Trendy Colors, Popular Techniques & Target Customers
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It's no secret that loungewear is booming , standing out as the latest stylish trend...

Buyers Won’t Settle Forever for Slow Turnaround Times
Buyers Won’t Settle Forever for Slow Turnaround Times
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Rush orders have declined the last two years, but buyers will fall into old habits once...

Preppy Styling Is a Promo Classic
Preppy Styling Is a Promo Classic
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Academia-inspired looks have been trending in fashion and retail lately, but in the pro...

5 Tips to Stay Organized in the Office
5 Tips to Stay Organized in the Office
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Clutter can increase stress levels and hinder productivity. Try these strategies to opt...

This Week’s New Suppliers: The Future of Promo

Discover creative products from new ASI su...


Holiday Sales Guide: How to Increase Q4 Profits With Premium Drinkware

‘Tis the season of giving, and what...


4 Ways to Avoid Greenwashing in Your Marketing

A number of companies are getting dinged f...

5 Proven Ways to Reduce Microfiber Shedding

Microplastics, often from synthetic textil...


Apparel Decorating Roundup: PVC Patches, Silicone Ink & More

Check out a few of the latest offerings fr...


This Week’s New Suppliers: Products That Have Your Back

Discover creative products from new ASI su...

This Summer’s Buzzworthy Beer Marketing
This Summer’s Buzzworthy Beer Marketing
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Whether it’s dive bar-flavored ice cream or a DIY beer guitar, brands are coming up wit...

Promotions Planner: Sweets & Sustainability
Promotions Planner: Sweets & Sustainability
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Start presenting ideas to clients for campaigns centered on November observances.

A Logoed Shirt Erased My Travel Anxiety
A Logoed Shirt Erased My Travel Anxiety
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Think promos are unimportant? It was a lifesaver on my trip to Mexico.

This Week’s New Suppliers: Fun and Functional
This Week’s New Suppliers: Fun and Functional
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Discover creative products from new ASI suppliers.

Q&A: How Not to Avoid Awkward Conversations
Q&A: How Not to Avoid Awkward Conversations
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Author, speaker and performance mentor Lou Diamond shares tips for improving your profe...

This Week’s New Suppliers: Product Heat Wave
This Week’s New Suppliers: Product Heat Wave
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Discover creative products from new ASI suppliers.