Strategy

Controversy, Gay Pride, Corporate Control – and the Hockey Jersey at the Center of the Storm

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NHL players refused to wear specially designed Pride warm-ups. The resulting fallout be...

Decorator’s View: Navigating Graphic Placement on Apparel

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In this new series of columns, decorated-apparel industry veterans share tips to help p...

5 Smart Strategies for Repurposing Logoed Items

Consider these methods for breathing new l...

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5 Ideas for Using WGSN’s 2025 Color of the Year

Future Dusk, a dark, moody hue between blu...

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Building a People-First Company

Suppliers and distributors dig into what i...

This Week’s New Suppliers: Promo Favorites

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Discover creative products from new ASI suppliers.

Editor’s Picks: Functional USA-Made Products

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Help your clients embrace civic pride and support local communities with products that ...

Learn How To Profit With Promotional Merchandise

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Looking for new ways for your T-shirt business to stand out? Consider adding...

Now Trending in Apparel: The Latest Looks To Present Your Clients

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Fashion trends are ever-changing , and promo apparel is no exception. Learn from...

2023 Salespeople of the Year

Big sales, big clients, big deals – these ...

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6 Ways to Care for Your Employees’ Physical Health

Employers can encourage their staff to pra...

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This Week’s New Suppliers: Products for Every Season

Discover creative products from new ASI su...

Kyocera Releases Sustainable Textile Printer

The inkjet textile printer eliminates virt...

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Joe’s Promo Picks: Distinctive Finds

Check out these unique items for a variety...

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10 Top Products To Sell This Summer

Need some summer sales inspiration ?...

Editor’s Picks: Rugged Backpacks

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They’re the ultimate companion while on the go, from hiking trips in the mountains to w...

Eco-Friendly Favorites: Top Categories To Sell This Summer

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Get ready to heat up your sales numbers!  Prepare for bright and sunny promotions by...

Let Loose With 1970s Style

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Trends from the disco decade are having a moment in fashion and film and on social medi...

5 Ideas for Reducing Greenhouse Gas Emissions

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It’s becoming more important than ever for companies to track and work on reducing thei...

5 Common Summer Requests for Decorated Cotton Apparel

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Summer will be here before you know it, making now the perfect time to strike while...

Help Clients Promote Sustainability With Responsibly Sourced Fabric

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Sustainability is the term to know in the promo space this year. In fact, almost half...