Strategy

Joe’s Picks: College Campus Essentials

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These customized items are sure to come in handy in dorms, at parties and on road trips.

3 Sustainability Trends & Where They Fit in Promo

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Designer T-shirts made from regenerative cotton, a university-wide upcycling project an...

Halloween Prep Creeps Earlier Into Summer

Retailers stocked up in July, and Disney W...

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This Week’s New Suppliers: New Products for the New Season

Discover creative products from new ASI su...

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Trucker Chic Is the New Black

Trucker trendy and camo couture are styles...

Distributor Secrets for a Strong Second Half of 2023

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Reset, recharge and reinvigorate your sales momentum for the second half of the...

Editor’s Picks: Versatile Fleece & Sweatshirts

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As the weather cools down, the search for the perfect layering pieces begins. The style...

Podcast: All About Heat Printing On Demand

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If you're not taking advantage of heat printing on demand yet, it's time to get...

Your Path to Increased Profit: Make Business Your #1 Priority

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Consultant Anup Gupta says entrepreneurs need to stay focused on their business to achi...

Tune In to the Heat Press for Profit Podcast

Have you heard about the Heat Press for...

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How My Sorority’s Recruitment Helps Fuel Collegiate Merch Markets

Behind sorority recruitment is a multimill...

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Editor’s Picks: Colorful Packaging & Gift Wrap

In gift-giving, presentation is everything...

I Was One of the Millions of Swifties Who Spent Hours in Line To Snag Tour Merch

Taylor Swift is the star of what’s likely ...

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MoCRA Sets New Cosmetics Regulations To Implement by Year’s End

The Modernization of Cosmetics Regulation ...

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‘Barbie’ Movie Unleashes Pink-Product Frenzy

The trend is likely to continue into the h...

Decorating Roundup: Cool Inks & Hot Leather

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Leather sheets for custom engraved patches and high pigment inks with a flexible curing...

This Week’s New Suppliers: Ramp Up Q4 Gifting

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Discover creative products from new ASI suppliers.

SOI 2023: 5 Industry Trends – What’s Moving the Needle

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The data from our SOI report shines a light on some of the biggest developments in promo.

What Happened to the ’90s Hypercolor Trend?

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Though the look never made a full comeback, its legacy lives on through promo products ...

How To Decorate Fall Apparel Favorites

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Creating fashionable fall promo apparel isn't as complicated as you might think,...

Wrapped in Comfort: Bestselling Features of NLA Fleece

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Ahh, fall. The season of pumpkin spice, changing leaves and soft and cozy fleece...