Strategy

Wrapped in Comfort: Bestselling Features of NLA Fleece

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Ahh, fall. The season of pumpkin spice, changing leaves and soft and cozy fleece...

Promotions Planner: Look Ahead to Fall

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Start presenting ideas to clients for campaigns centered on November observances.

This Week’s New Suppliers: New Products for Summer’s End

Discover creative products from new ASI su...

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Editor’s Picks: Enticing Food and Beverage Gifts

They’re essential for thanking dedicated s...

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Q3 Customers: Sales Prospects for Popular Promos

As we reach the  second half of the...

Industry Reacts to Twitter Rebrand

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Elon Musk’s mysterious ‘X’ network isn’t winning early points from promo and social med...

Joe’s Picks: Boost Employee Engagement

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Your clients can recognize and thank their team members with unique branded items.

This Week’s New Suppliers: Fall Into New Items

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Discover creative products from new ASI suppliers.

Look to Fall 2023 Trends for Upcoming Campaigns

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From lace accents to tailored blazers, here’s what’s popular in fashion circles that wi...

State of the Industry 2023

The promo industry has recovered. What com...

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SOI 2023: Order Values – Sharp Increases Cause for Optimism

A rebound in margins and order sizes was m...

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SOI 2023: Products – Apparel Comes Out Ahead

As the data shows, it’s not 2020 anymore.

SOI 2023: Pricing – Why Markups Are Here to Stay

Costs and eroding margins are forcing supp...

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SOI 2023: Markets – Status Quo at the Top

For stability you can bank on, turn to the...

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SOI 2023: Supply Chain – The Crisis is Over

Promo has made it through the worst, but t...

SOI 2023: Labor – Hiring Difficulties Still Linger

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Finding and retaining talent got somewhat easier, but discovering top people is still p...

SOI 2023: Distributor-Supplier Relationships – Strengthened Through Communication

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Following a tense couple of years, the bond between the two sides is back on firmer gro...

SOI 2023: Sales – A Different Set of Worries

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The eternal concern of landing an order has become top priority once again.

SOI 2023: International & Made in the USA – The Situation Overseas

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While China stands alone as the dominant manufacturer, the push to diversify sourcing r...

SOI 2023: Distributor Snapshots – Top Challenges and Markets by Revenue Class

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How do distributors differ according to size? Let us show you.

SOI 2023: Supplier Snapshots – Sources of Competition and Biggest Challenges by Revenue Class

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While they all sell products, suppliers of each size differ in key ways.