Strategy

4 Ways To Warm Your Sales

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Inspire outerwear sales this fall and winter by focusing on performance-rich thermal an...

ASICentral Top 10: Awards

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Each year our outstanding Editorial Department churns out a lot of great content....

Boston's Charles River Apparel Brings the Holiday Cheer (in a Big Way) to Area Charity

Accompanied by a squad of their...

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Essential Water Bottles

A new report by Technavio found that the...

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Barstool Sports Takes Aim At NFL Over Trademarked Slogan, Merchandise

Merchandise, branding and trademarks are...

Product Trends for 2018

Advantages

From the latest in tech to exciting new color choices to the resurgence of some old fav...

Readers Predict 2018 Apparel Trends

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We recently asked Wearables readers to share their thoughts on 2018, specifically...

Unlock the Power of Storytelling

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In this Strategy Session podcast, award-winning columnist and author Kindra Hall...

5 Ideas for Making Over Your Embroidery Business

Wearables

Consider diversifying into digital decoration or purchasing specialty equipment, like a...

5 Terms That Will Increase Your Performance Workwear Sales

When you present workwear, buyers want...

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ASICentral Top 10: Magazine Features

Each year our outstanding Editorial...

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Trend Alert: Tote-Mania Overtakes New York

Totes are suddenly an extremely hot,...

'Hat Salesman' Elon Musk A Maven of Merch

Look out, promo industry! Serial...

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Holiday Promotional Opportunities All Year Round

When Canadian Prime Minister Justin...

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Must-Have Meeting Gifts

American Express Meeting and Events...

Axis Promotions Spreads Holiday Cheer

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Top 40 distributor Axis Promotions (asi/128263) celebrated a prosperous year by...

Get More Screen Time

Wearables

If you get your screens right, the rest of the printing process should flow without a h...

5 Industries Buying Banners

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Better your sales rate with a focus on banners.

Star Wars + Ice Cream = A Winning Combination

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Let's get down to the first order of business: Few people can resist the power of ice...

Meet A Square With An Attitude

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Discover how to turn the Southwest staple of a bandanna into a dual-purpose promo for a...

Ultra Violet Crowned 2018 Color of Year

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Expect 2018 to be emotional, imaginative and deeply … purple. The Pantone Color...