Strategy

Video: Translating Retail Beachwear Trends

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Keeping up with the fashion world can be a challenge. But to stay competitive in the...

Wearables News Briefs - July 2018

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Stormtech Performance Apparel  (asi/89869) announced the launch of its Fall 2018...

Let Freedom Ring with Vintage Americana Clothing

Stars and stripes in faded shades are tren...

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How To Win Over Key People

Don’t look for the decision-maker by using...

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Women of Promo Confront Workplace Inequality

The #MeToo movement has reopened the disco...

Branding #MeToo: Activism or Opportunism?

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After major Hollywood film producer Harvey Weinstein was dismissed from The Weinstein...

The Right Fit: Back-To-School Style Guide For Children's Apparel

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If you want BIG sales, it's time to think small. Yeah, we're talking children's...

Will 3-D Printing Upend Promo Supply Chain?

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A Brooklyn company is using 3-D printing to mass produce promotional products. Find out...

Writing a Story on #MeToo Was an Honor … and a Challenge

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Like so many, I wasn't shocked at what was exposed by the #MeToo movement last fall....

How Top Promo Companies Encourage Workplace Equality

Leading companies in the promotional...

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Promo Women: Personal Safety Comes First

Women are no strangers to the potential...

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3 Creative Ways To Differentiate Your Promotional Pens

Promotional pens are one of the...

Why Activewear Will Be A Top Seller For Back-To-School Shopping in 2018

Back-to-school shopping happens over an...

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Notable Booth & Display Items

According to PricewaterhouseCoopers,...

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The Best Way for Brands to say 'I’m Sorry'

In this new format, ASI’s editors and writ...

How To Maximize Profits With Magnets

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Promotional magnets are super customizable for your customers, as well as a low-cost...

Promos Were The Secret Ingredient At Bar Convent Brooklyn

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Bar Convent Brooklyn was an event Anthony Bourdain would have relished. The bar...

Flywheel Brands Acquires 127 Press

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Distributor Flywheel Brands (asi/212986) of Hixson, TN, has acquired silkscreen print...

Your Complete Guide To Mastering The Sale: Embroidered Patches

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Embroidered patches are classic and dynamic promotional products that have withstood...

Soccer Collaboration Logo Causes Controversy

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Just in time for the FIFA World Cup, UNDEFEATED, a boutique sneaker retailer in Los...

Changing Perceptions Of Promo Apparel

Wearables

End-buyers don’t have high opinions of branded garments. Here’s how you can change thei...