Strategy

Introducing 'Gorpcore,' the Latest Street Style

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In a Nutshell: - Outdoor apparel, from high-end puff jackets to windbreaker...

How to Reach Younger Generations with Social Media Marketing

Advantages

The Experts - interviews with the brightest minds in business.

Go Far In Sales With Targeted Bandanna Promotions

Understanding your client's target...

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How to Succeed with Facebook's Latest Newsfeed Tweak

Early in 2018, Facebook made a change to...

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Prop 65 and the Promotional Products Industry

Sweeping changes to California’s Prop 65 c...

ASI’s ESP Platform Meets New Prop 65 Product Warnings

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ESP automatically displays Prop 65 labels at every point supplier, distributor and end-...

Space: The Next Frontier for Trump Campaign Merch

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The president’s re-election campaign plans to sell promotional products embellished wit...

10 Reasons E-Sports Is Booming And Why You Should Invest Now

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E-sports, a term used for competitive video game leagues, is an exploding industry...

Become A Better Bag Provider In 5 Easy Steps

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When it comes to promotional products, bags are big news. According to...

Trend Alert: New Premier League Soccer Jerseys

As a new season starts, the jerseys player...

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Exceptional Women’s Apparel

Years ago, the industry ditched the idea...

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Expert Secrets: Using Content Marketing and Social Selling

In this quick video, sales trainer and...

Interview with Joe Orminski, General Manager of Scalable Press

In the fragmented promotional products...

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Interview with Scott Nussinow, Executive Vice President of ArtworkServices USA

When it comes to your business, your...

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9 Eco-Friendly Promos Green Companies Can’t Do Without

Going green has gone mainstream:...

Letter to the Editor: Women Must Take Ownership of Their Success

Advantages

Advantages' July cover story offered an in-depth look at the challenges that women...

CPSC Expands Recall of Power Supply Units

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The printer power sources can overheat, posing a fire hazard.

5 Fall Opportunities For Bottled Water

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The leaves might be falling, but your bottom line can grow if you're selling the...

Sturdy Work Pants Make Fashion Statement

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Even men who don't need durable garments for work appreciate their comfort and blue-col...

Wearables News Briefs - August 2018

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Royal Apparel  (asi/83731) has announced the launch of its Activewear Collection,...

Great Dane Graphics Settles Copyright Infringement Case

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Massachusetts-based Vovo Inc. stole thousands of production-ready images from the stock...