Strategy

TikTok Memes Are Moment Merch Fodder

Web Exclusive

The trendy short-form mobile video sharing app is wildly popular with Gen Z and has hel...

Commission vs. Salary in the Promo Industry

Advantages

Promotional products companies are granting increased job flexibility, but it isn't...

Q&A: Edwards Garment’s Rick Cesere Discusses Acquisition

The Top 40 promo supplier recently acquire...

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Charles River Plans Pop-Up for Charity

Top 40 supplier Charles River Apparel...

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Teespring, Champion Collaborate on Merch Drops

The online platform is enabling creators t...

How To Do Mobile Embroidery Right

Wearables

Mobile embroidery can be a great way to increase your revenue while also marketing your...

5 Quick Ways to Impress Clients With Wearables

Web Exclusive

There's more to successful wearable projects than simply the products you sell. Make...

Chic Backpacks

Advantages

These popular items are experiencing a renaissance of diversity and style. ...

Walter Lipsett: A Legacy of Resilience

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The founder of Top 40 supplier Charles River Apparel is a savvy businessman, loving pat...

Hexa Debuts Customizable Premium Outerwear

The factory-direct solution, designed spec...

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Supplier Checklist: How to Score Sales With Next-Day Shipping

Your clients want their products fast,...

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Giving Back: Doing Good Works

This distributor benefits the foster care ...

Giving Back: Image Outfitters

A certified B Corp, this distributor gives...

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Giving Back: BCG Creations

Sales from this supplier’s wood and recycl...

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Giving Back: Compass Industries

This supplier works with MPOWERD to donate...

Giving Back: College Hill Custom Threads

Advantages

A client-driven giveback program means this distributor donates to a variety of differ...

Giving Back: Stormtech Performance Apparel

Advantages

At-risk youth benefit from this Canadian supplier’s in-kind apparel donation program.

Giving Back: Reciprocity Road

Advantages

The eight distributors in this group donate to national pediatric and education organiz...

Giving Back in the Promo Products Industry

Advantages

More than just fattening their bottom lines, industry companies are instituting givebac...

Case Study: An Award-Winning Tourism Promo

Web Exclusive

Hopkinsville, KY, about 20 miles north of the Tennessee border, is an idyllic place,...

4 Ways to Differentiate Your Drinkware Services

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88% of U.S. consumers report owning promotional drinkware , per the 2019 Ad...