Strategy

Moment Merch Takes Center Court in NBA, China/Hong Kong Controversy

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When it comes to hot button political and social issues, everyone from presidential...

How To Sell Houseware Gift Sets This Q4 And Beyond

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Houseware sets are a holiday gift idea you don't want to miss out on. They're...

How to Combine Embroidery & Heat Printing

Adding a digital transfer to embroidery he...

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Noteworthy Journals

Write it down: Clients will love these...

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CBD Trend Creates Buzz in Promo

The hemp-derived substance is popping up i...

YouTube Debuts ‘Merch Shelf’ for Music Artists

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The shelf appears just below videos and, with one click, lets fans purchase branded gea...

Brand Debuts CBD-Infused Activewear

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Acabada says its high-end workout clothing helps with recovery.

Band Sells Personalized Merch Based on Spotify Streaming

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The interesting case study occurs at the crossroads of music, technology and promotiona...

Writing Instruments: How to Sell More Than Just Pens

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Markers and crayons and highlighters, oh my! Think "writing instruments" is...

How to Use Data to Improve Your Email Marketing

Look at your email analytics and alter you...

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Products by Persona: How to Sell Gift Sets for Every End-User

Pitching perfect holiday gifts starts...

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Handy Keychains & Keytags

The key to satisfying your clients. ...

Desperate Distributor Strategies That Paid Off

What would you do for a sale? Distributors...

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How To Reduce Stitch Count Without Jeopardizing Quality

When it comes to embroidery, there's a...

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Promo Talk: Lucas Guariglia, Rowboat Creative

Candid opinions from industry pros.

Trend Alert: Pistachio Fashion Rules Fall

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The light green shade is unisex and neutral, making it a great choice for promotional a...

Generation Z Poised To Enter Your Sales Ranks

Advantages

Are you ready?

Proforma Affiliate Hosts Customer Appreciation Day

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Fifteen top suppliers were on hand to showcase their latest products.

Hooping Do's And Don'ts

Wearables

Try these techniques for speedy embroidery hooping.

Trend Lessons From New Fresh Prince Collection

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Actor Will Smith’s limited-edition line, Bel-Air Athletics, is filled with retro-inspir...

Q&A: Rymax Owner Discusses Incentives Market, Technology

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Rymax Inc., a New Jersey-based provider of incentives and rewards programs and the...