Strategy

6 Tips For Social Media Accessibility

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Consider using captions in videos and alt text on images to make your posts more inclus...

Dynamic Markers & Highlighters

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Whether they emphasize information in textbooks or draw attention to important data in ...

New York Giants Work With Marvel for Comic Giveaway

Planned for the Oct. 24 game against the P...

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Q&A: Boost Your Immune System

A holistic doctor has recommendations for ...

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Olympians Showcase Epic ‘Swag Bags’

U.S. Olympians received a haul of branded ...

Tech Trends: 5 Popular Product Features You Need to Know

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If one promo category increased in popularity last year, it's tech.  With end-users...

Why Digital Is Sustainability’s Next Frontier

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Several apparel brands are using QR codes and NFC technology to create “digital passpor...

This Week’s New Suppliers: Conversation Starters

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Discover creative products from new ASI suppliers.

Video Chat Proficiency Is Top Job Skill

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Hiring managers are looking for candidates who are comfortable communicating remotely. ...

Smart Sports Uniforms

As teams return to the field and court, th...

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Promotions Planner: Looking Ahead to Fall

Start presenting ideas to clients for proj...

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Infographic: Pastels Trend Alert

Soothing tones are just the thing to reass...

Q&A: Sustainable Wristbands Build Following

Jason Kuipers, founder of ZOX, describes h...

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Milwaukee’s 50-Year Championship Drought Fuels Merch

The Bucks’ historic playoff run has fans c...

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Make the Sale: Sustainable Activewear

Consumers care about how their clothing...

New Equipment, Supplies for Apparel Decorators

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Explore technology advancements from industry companies.

Top Your Summer Sales With Premium Tanks

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The summer sales season is officially back and better than ever. After a long year of...

The Cozy Edit: How to Sell Loungewear Blanks Ready to be Branded

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Before 2020, loungewear was for just that: lounging. As long as items were...

ASI Show Chicago Product Showcase Winners

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As voted on by distributors, these were the top items in the New Products Pavilion.

As Restaurants Reopen, So Do Promo Opportunities

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Branded umbrellas and creative takeout packaging are among the trends expected to remai...

This Week’s New Suppliers: Q4 Hot Sellers

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Discover creative products from new ASI suppliers.