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Strategy
Ralph Lauren, Nike, Others Release Team USA Olympics Gear
Web ExclusiveAmong the items for the 2022 Winter Olympics is Ralph Lauren’s Opening Ceremony parade ...
Dependable Writing Instruments
Web ExclusiveTraditionally one of the most-searched-for products on ESP, these items play an importa...
Brands Embrace Secondhand Swag
As habits like thrifting take off, industr...
This Week’s New Suppliers: Unforgettable Gifts
Discover creative products from new ASI su...
Hone Your Product Knowledge to Increase Sales
Boost your numbers and build solid client ...
3 Logo Trends for 2022
Web ExclusiveNeed a brand refresh? Helping a client create their logo? Stand out with these fresh de...
Joe’s Picks From ASI Show Orlando: Rest & Relaxation
Web ExclusiveProduct Editor Joe Haley found some new items on the trade show floor that are perfect ...
Obituary: Robert Mogell, Toppers Inc.
Web ExclusiveMogell founded the former Top 40 supplier in Philadelphia in 1964.
PPAI Wraps Up Annual Expo in Las Vegas
Web ExclusiveThe four-day event allowed for constructive conversations centered on new products, acc...
Walmart Employee Files Sex-Discrimination Lawsuit Over Uniforms
The female truck driver alleges that she w...
Versatile Umbrellas
From spring showers to summer storms to br...
Apparel Sales Strategies to Sidestep Promo’s Thorniest Issue
Apparel inventory is here today, gone late...
This Week’s New Suppliers: To-Go Goodies
Discover creative products from new ASI su...
CES 2022: 5 Cool Gadgets From the Show
Though the tech trade show in Las Vegas wa...
Connect With Co-Workers at a Distance
As remote and hybrid work continues, here ...
Social Commerce Expected to Reach $1.2 Trillion by 2025
Web ExclusiveShopping via social media is growing 2.5 times faster than traditional e-commerce, acco...
Add Value to the Client Relationship
Web ExclusiveCreate loyal sales customers by providing goods and services in ways that are fitted to...
Sponsored Content
Podcast: Build the Look, Not Just the Logo — How To Use Heat Printing for Promo Success
Today's end-buyers are looking for more than just logos on a product : they're...
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Revolutionary Rollback: How To Sell Made-in-USA Headwear for America’s 250th Anniversary
America's 250th anniversary is creating major demand for domestically made goods. ...
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High-End Sales Opportunity: How To Sell a Celebrity-Endorsed Promo
Forget everything you thought you knew about promotional headwear. Now, you can give...
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Take Your Sales Potential to the Max: How Partnering With a Promo Tech Leader Drives Profits
The promo tech category is booming, and now's the time to take advantage. Discover...
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4 Apparel Trends for 2022
Web ExclusiveThe versatility of wear-anytime pieces will drive interest in apparel’s most intriguing...
Charles River Apparel Donates $28K Worth of Apparel to Charity
Web ExclusiveThe Top 40 supplier gave the garments to Circle of Hope, a nonprofit that helps the hom...
Infographic: The Staggering Cost of Inflation
Web ExclusivePrice increases in the promo industry are being driven by soaring costs. These stats pu...
This Week’s New Suppliers: Unforgettable Giveaways
Web ExclusiveDiscover creative products from new ASI suppliers.