Strategy

Podcast: How to Position GAP & Old Navy for Promo Apparel Profits

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"Workwear" is an ever-evolving concept, especially as companies adopt hybrid business...

A Single Letter Has Become the Gold Standard in Sustainability

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More companies in promo and beyond have been touting their status as a B Corp. Demand f...

This Week’s New Suppliers: Gifts That Keep Giving

Discover creative products from new ASI su...

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Summertime & the Branding Is Easy: 3 Marketing Campaigns to Emulate

Marshmallow-scented sunscreen, limited-edi...

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Minnesota Made: How to Sell Branded Merch to Medical Professionals

Did you know healthcare is the #1...

7 Best Practices for Healthy Eating on the Road

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When you’re busy on business trips with work-related tasks and socializing, food consci...

Fall 2022 Preview: New Colors From Next Level Apparel

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Next Level Apparel (asi/73867) is expanding the color offerings of some of their...

Elevated Loungewear: 5 Essential Fashion-Forward Features

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Loungewear and athleisure have been the apparel categories to present for the...

Wimbledon Debuts ‘Meta’ Merch in New ‘WimbleWorld’ Roblox Game

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The world’s most prestigious tennis tournament has entered the metaverse, a venture tha...

6 Ways Promo Can Help Protect the Ocean

As beach season heats up, consider these s...

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3 Strategies to Overcome Imposter Syndrome

Many professionals have felt uncertain of ...

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Next Level Apparel Collection Highlight: Tri-Blends

Next Level Apparel (asi/73867) has...

ASI Show Chicago + Next Level Apparel Sneak Peek

Like most, the Next Level Apparel (asi/738...

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5 Common End-Buyer Concerns & How to Solve Them

Solve problems, get promo orders. It's...

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This Week’s New Suppliers: Hits for Every Season

Discover creative products from new ASI su...

Simplify Your Supply Chain: How to Find One Supplier for All Your Apparel Needs

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There are thousands of promo suppliers out there, not to mention decorators ....

State & Regional Sales Report

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Sales across America are rebounding, even as distributors hold their breath for what co...

NYC Pride March Attracts Colorful Crowds, Features Tons of Promo

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Thousands of supporters attended the event, held for the first time since 2019.

Bacardi Uses QR Codes to Create ‘Wearable Album’

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A new line of gender-neutral clothing from the rum brand encourages people to scan and ...

TikTok’s ‘Coastal Grandmother’ Aesthetic Has Promo Appeal

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Gen Z and millennials are channeling their inner Nancy Meyers with loose, comfortable a...

Meet the Family Behind KarmaLit’s Custom Soy Candles

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For the founders of the Colorado-based supplier, it was all about creating new family m...