Strategy

5 Things Promo Can Learn From High-End Fashion

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Many consumers will pay top dollar for the privilege of wearing Gucci G’s and Louis V’s...

How to Decorate Hard Goods with Pressure-Sensitive Emblems and Patches

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Chances are you've been asked to customize a tumbler, candle or even a padfolio a...

State of the Industry 2022

Even as the promo industry confronts a hos...

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SOI 2022: Something’s Always Wrong: Why Order Errors & Delays Are So Prevalent

Restless distributors and handcuffed suppl...

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SOI 2022: Top Products Turn Back the Clock

Old favorites came back strong while the d...

SOI 2022: Companies Cope With Tight Labor Market

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Suppliers and distributors are paying more to find good employees, but the situation is...

SOI 2022: Ups and Downs for Top Markets

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The wild swings that came with the pandemic have led to some predictable reversals – bu...

SOI 2022: ‘It Feels Like Everybody Is Buying’

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Good news: clients are very eager to spend. But distributors have to navigate a wealth ...

SOI 2022: A Greater Focus on Sustainability

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Distributors are increasingly interested in purchasing environmentally friendly and soc...

SOI 2022: Distributor Overseas Expansion Back on the Rise

Temporarily sidelined by the pandemic, dis...

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SOI 2022: Made in the USA Emerges as the Preferred Choice

Since the start of the pandemic, distribut...

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Charles River Apparel: A Legacy of Quality

For nearly 40 years, Charles River...

8 Winning Promos for Summer Game Day Giveaways

With sports fans returning to stadiums in ...

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Exclusive Counselor State of the Industry Report: ASI Media’s Michele Bell & Nate Kucsma Join commonsku’s Bobby Lehew

ASI Media's Michele Bell &...

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Infographic: Get on Board With Charcuterie

Perennially popular, food gifts gained eve...

How to Turn Your Logos Into Embroidery

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Embroidered logos can elevate promotional apparel, but it’s important to design for the...

Supplier Family Business of the Year 2022: Shelbyville Pencil Company/Shepenco

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Approaching its 90th year, this fourth-generation, family-run firm is honored for its d...

Bess Cohn Humanitarian of the Year 2022: Ben Grossman, SwagCycle & Grossman Marketing Group

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The Massachusetts man started an initiative that keeps unused and unusable promo items ...

Distributor Entrepreneur of the Year 2022: Lisa Smith, Republic Promos

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The owner of an Austin, TX-based, all-female distributorship shares about her beginning...

Woman of Distinction 2022: Debbie Abergel, Nadel

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The chief strategy officer at the Top 40 distributor has become known for her vision, c...

Technology Executive of the Year 2022: Mike Knapick, SanMar

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The Top 40 supplier’s chief information officer has led his team through a number of hi...