Strategy

ASI CEO Tim Andrews Reflects on 20 Years in Promo

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On the date of his two-decade anniversary, ASI’s president and CEO shares the lessons h...

Editor’s Picks: Drawstring Bags & Fanny Packs

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They have wide appeal, including among students, tour groups and runners.

This Week’s New Suppliers: Have Fun With Fresh Products

Discover creative products from new ASI su...

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10 Promo Lifers Share Their Wisdom & Wit

With a collective 463 years of industry ex...

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This Week’s New Suppliers: Fun & Unique Items Are Here

Discover creative products from new ASI su...

Joe’s Promo Picks: Rewarding Loyal Customers

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The fun items shown here would make memorable gifts for brand fans.

Full-Color Fleece: 5 Ways To Excite Clients With Creative Solutions

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Take your client's fleece to the next level by decorating soft and cozy garments with...

Editor’s Picks: Innovative Electronics & Wearable Tech

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Think frequent flyers and top sales producers.

Why You Should Sell Cannabis-Related Promos

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Are you selling cannabis-related promos yet? If not, it's time to get started. As...

I Don’t Want To Throw Away These Logoed T-Shirts

It’s not obvious to me and millions of oth...

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Make a Splash With the Mermaid Trend

End-buyers looking for a touch of whimsy c...

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Stat Spotlight: Consumers Care About Sustainability Claims

A joint study by NielsenIQ and McKinsey fo...

This Week’s New Suppliers: Elevated Branding

Discover creative products from new ASI su...

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3 Trends To Target Gen Z

Savvy and quirky, Gen Z loves technology a...

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Editor’s Picks: Fundamental Polos & Golf Accessories

There are ample opportunities for branded ...

Decorating Roundup: Education, Equipment & Supplies

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Equipment and material suppliers roll out new features to ramp up production.

Joe’s Promo Picks: Welcome New Hires

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Bundle together unique, functional items that show appreciation to companies’ newest te...

Fact vs. Fiction: Debunking 5 Decorated Apparel Myths

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The advancing pace of technology and innovation is turning standard apparel decoration ...

7 Tips for Beating the Winter Blues

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The cold months can be long and, yes, depressing. But they don’t have to be. Here’s how...

Get in on the #StanleyCup Trend

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A 40-oz. stainless-steel tumbler is taking social media by storm. Here’s how to get in ...

The Best Decoration Techniques for CVC Jersey

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When selling affordable apparel such as styles made from CVC jersey, it's important...