Strategy

Q&A: 40 Years of Charles River Apparel

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The family behind the Top 40 apparel supplier talks about the past, present and future ...

Promotions Planner: Permission To Indulge

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Start presenting ideas to clients for campaigns centered on August observances.

Distributor Perks: How To Self-Promote With Supplier Benefits

You could be missing out on  major perks...

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This Week’s New Suppliers: Practical Essentials

Discover creative products from new ASI su...

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Editor’s Picks: Illuminating Light-Up Products

They say the neon lights are bright on Bro...

The Definitive Distributor’s Guide to Drinkware: Customers for Every Category

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Glassware and tumblers and mugs - oh my!  No matter which  drinkware category  your...

Editor’s Picks: Handy House & Home Items

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Branded products that help around residences go a long way in providing excellent adver...

Case Study: PromoShop’s Seed Ball Slinger Brings Fun to Sustainability

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The Top 40 distributor sent 250 slingshot and seed ball kits to clients and promo indus...

How To Provide Sunscreen at Low Prices

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As the weather heats up, sun protection becomes an absolute promo must-sell. To...

Editor’s Picks: Noteworthy Journals & Notebooks

They have many uses in the education marke...

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2023 ASI Ad Impressions Study: Powerful Stats on Promo’s Top Products

The industry’s most comprehensive report o...

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This Week’s New Suppliers: Products for Lasting Impressions

Discover creative products from new ASI su...

4 Ways To Create a Community of Brand Fans

Loyal enthusiasts of your company can boos...

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Joe’s Promo Picks: Show Appreciation to Volunteers

Loyal and hard-working, these altruists de...

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Podcast: How To Decorate Top Apparel Trends

Are you on top of the most recent...

How To Identify & Sell Sustainable Products

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" Sustainability " is the word to know this year. Consider this your crash course ...

Infographic: Eye-Opening Sustainability Stats

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Consumers across generations say they’re willing to spend more on sustainably made goods.

This Week’s New Suppliers: Summertime Must-Haves

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Discover creative products from new ASI suppliers.

10 Meaningful Ways to Make Your Office Greener

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Some require investment and time, others are simple and easy, but all these improvement...

Editor’s Picks: Sizzling BBQ & Tailgate Products

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Whether they’re grilling in the backyard or a stadium parking lot, end-users would love...

5 Common Sustainability Myths & Objections Debunked

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If you’re trying to sell eco-friendly promo products, you’ve probably heard some or all...