Strategy

Editor’s Picks: Handy Writing Instruments

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They’re used daily by people of all ages and professions, ensuring repeated exposure fo...

How To Heat Up Your Sales Numbers With Summer Essentials

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Win orders for warm weather promotional needs by presenting the  most popular...

The Baby Tee Grows Up

A style staple in the ’90s and early aught...

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This Week’s New Suppliers: Quality Products for a Lasting Impression

Discover creative products from new ASI su...

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4 Quirky Merch Trends From the 2023 U.S. Open Championship Collection

Promo products distributors can capitalize...

Joe’s Promo Picks: Attention-Grabbing Giveaways

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In-person gatherings continue to gain in frequency, which means there’s growing opportu...

The 17 Sustainable Development Goals & Why They Matter

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The UN created the SDGs in 2015 as an urgent call for countries to take action, but the...

Editor’s Picks: Adaptable Sweaters & Vests

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These garments are excellent for branding, offering a stylish and practical way to show...

Photos From ‘Big Slick’ 2023

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Promo helps drive record results at annual Kansas City fundraiser.

Decorating Roundup: Equipment That Saves Time & Energy

New equipment, software and materials help...

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Promotions Planner: I’ll Drink to That

Start presenting ideas to clients for camp...

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This Week’s New Suppliers: New Seasons & New Products

Discover creative products from new ASI su...

3 Fun Merch Trends From Apple’s WWDC Swag Bag

The branded items from the tech giant’s an...

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When To Source Products From Inside or Outside the U.S.

Learn how to decide when it's worth it...

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Develop a Sales Differentiation Strategy in 5 Steps

Determine how you stand out from the compe...

Editor’s Picks: Delectable Food Gifts

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These items have universal appeal and offer a delightful sensory experience for recipie...

This Week’s New Suppliers: Get Ready for Warm Weather

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Discover creative products from new ASI suppliers.

Controversy, Gay Pride, Corporate Control – and the Hockey Jersey at the Center of the Storm

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NHL players refused to wear specially designed Pride warm-ups. The resulting fallout be...

Decorator’s View: Navigating Graphic Placement on Apparel

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In this new series of columns, decorated-apparel industry veterans share tips to help p...

5 Smart Strategies for Repurposing Logoed Items

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Consider these methods for breathing new life into obsolete promo products.

5 Ideas for Using WGSN’s 2025 Color of the Year

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Future Dusk, a dark, moody hue between blue and purple, is versatile enough to work wit...