Strategy

‘A Shirt With a Purpose’

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Chip and Joanna Gaines, the co-stars of the popular HGTV series, Fixer Upper, are...

How to Boost Email Open Rates

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1. Clean Up Your List Remove addresses that are no longer valid, contain typos or...

Healthy Customers Are Happy Customers

Here's another great UpLine Idea from...

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How To Cold Call With Purpose

Once the second leading method of...

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Company Refuses to Make Hats for Charlottesville LGBTQ Event

Logoed headwear was at the center of...

The Scariest Promotional Product In America

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In the first week of September, red balloons began mysteriously appearing in a small...

Industry Scam Alert

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ASI is urging everyone in the promotional products industry to be on alert for...

Case Study: Under Evaluation

Advantages

This successful distributor looks for the qualities that can’t be taught.

Colorful And Creative Plaques

Advantages

When people are recognized for a job well done, they wear that recognition proudly....

Promotional Products Companies Affected by Hurricane Harvey

Hurricane Harvey has devastated parts of...

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Should Distributors Give In To Cheap Instincts?

Retail’s discounting boom is in full swing...

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ASI Awards Three Interns College Scholarships

ASI recently awarded $1,000 college...

5 Insights About Promotional Product Buyers

ASI Market Research recently conducted a...

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5 Tips For A Healthy Mind

1. Save Energy Organize your life so...

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Revamp Your Company’s Image Today

Here are three ways you can stand out from...

Handy Safety Kits and Tools

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FEMA reports less than 40% of Americans have developed a household emergency plan. By...

The Perfect Bag For 5 Different Personalities

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Learn how to sell stylish carryalls for five modern personalities.

ASI Raises $66k for Harvey Relief; Specific Needs Continue

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An important message from Tim Andrews, ASI's president and chief executive officer. ...

Expert Secrets: Moving Decoration Beyond the Logo

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Jay Busselle, decoration expert and director of sales and marketing at Printa...

I Earned my BASI: Sarah Jane Gray

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Sarah Jane Gray is the sales manager for the Specialty Items & Premiums...

5 Benefits Of Owning A Distributorship

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Are you a salesperson working for a distributor? Are you happy in this role? If so,...