Strategy

"Liquid Gold" And The Psychology Of Color = More Profits

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When people ask what you do, here's a new answer: "I provide Liquid Gold." As...

3 Creative Add-Ons To Increase Your Average Order Values

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It's all in the details − true for both the promos you sell and your profits. You can...

CPSC Recalls Toy Vehicles Due to Choking Hazard

The U.S. Consumer Products Safety...

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Trend Alert: Tie-Dye

The chaotically colorful look of the 1960s...

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How to Add Words to the Back of A Cap

Add an extra touch of branding to a baseba...

Uncommon T-Shirts

Advantages

Eight-in-ten consumers own a branded T-shirt, according to ASI. These walking...

4 Popular Promos You Can Upsell To Custom Projects

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Imagine if all the promos you sold yielded higher profits and performed better for...

5 Features That Make Golf Apparel a Must-Sell

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Golf apparel isn't just for golfing anymore. Polos and layering pieces are packed...

Why Screen Printers Should Add DTG to Their Shops

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Now may be the perfect time to nudge your screen-printing shop toward digital...

Instagram Takeover: The T-Shirt Guys

What's a typical day in the shop for the...

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Brand Recycles Billboards Into Unique Bags

How many times have you described a tote...

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Commentary: The Hidden Fees of Payment Processing in Promo

Your firm may be able to save thousands of...

How to Increase Profits with 3-D Embroidery

3-D embroidery can be a great way to incre...

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The Foolproof Custom Promo Checklist

Are you ready? We're about to take...

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Make The Sale With Any Client: 5 Event Essentials For Under $5

Your clients want promos for their...

Next Level Hosts Pop-Up Experience at SXSW

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Top 40 supplier Next Level Apparel (asi/73867) recently hosted a pop-up...

'Brexit' Propels Outpouring of Branded Merchandise

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Proponents and opponents of the U.K.’s looming exit from the European Union are using m...

ASI Hosts Panel Session With Geiger, Hit Executives

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More than 100 employees listened to a discussion about the state of the promo marketplace.

How to Sew On Stretchy Material

Wearables

Performance fabric requires special skills from both the digitizer and embroiderer.

Protective Apparel Guide: Who, What and How to Sell

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The global protective clothing market is estimated to be worth over $7.33 billion,...

8 Steps to Start a Successful Decorating Business

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Every new business owner starts at the beginning, but there are definitely ways to...