Strategy

Trend Alert: ‘VSCO Girls’ and Promo

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The product penchants of these Gen Z fashionistas could influence preferences in the pr...

How It’s Made: All-Natural Promo Stories for Your Sales Presentations

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U.S. organic product sales amassed over $50 billion in 2018 , per research from the...

Essential Awareness Items

Help get the word out for good causes....

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Gifts & Incentives Guide: Why Outerwear Makes the Perfect Pitch

With the year coming to a close, it's...

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Long Island Releases Tourism Merchandise

Long Island, NY, is now tapping into...

Obituary: Lisa Snyder, Allentown Toy

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Lisa Snyder, brand manager at Allentown Toy Manufacturing Co. (asi/117801) in...

‘Make Campus Great Again’ Outreach Includes Trump Reelection Merch

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The Trump campaign has also launched an extensive line of 2020-themed branded swag.

Study: Factory Audits Fail To Protect Garment Workers

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The findings from a labor rights group could be worth a review by promotional products ...

Decoration Made Easy: When and Where to Use DTG Printing

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Direct-to-garment (DTG) printing is one of the most popular decoration methods in...

Flashy Caps & Hats

Caps generate 3,400 impressions in their...

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AHEAD Adds 5 Cap Decoration Techniques

Headwear and apparel supplier AHEAD...

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HYLETE’s Charitable Outreach Aims To Support Female Student-Athletes

The fitness lifestyle apparel brand has pa...

Apparel Makeover: 8 Ways To Turn Tees Into Top-Performing Promos

Bye-bye, basic T-shirts. Hello,...

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I Earned My MASI: Dawn Nakash

Dawn Nakash is the owner of Daybreak Marke...

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How To Develop A Sales Routine

Reps may think it’s a dirty word, but it’s...

Easy Sales Opportunity: 5 Reasons to Pitch Poly Promos

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Listen up for your latest order opportunity: polypro folders, envelopes, cases and...

Customer Shortlist: 10 Small Businesses Looking for Custom Promos

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Capture orders from small businesses with custom promos. There are a plethora of...

Benefits Of Starting Your Own Clothing Line

Wearables

Many apparel decorators find a creative outlet – and an extra revenue stream – by launc...

Trend Alert: Cannabis Swag’s Expansion

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Limited edition merch for a cannabis history pop-up museum is another sign of the oppor...

Outsourcing Explained: How Your Company Can Win

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There are many misconceptions about outsourcing back-office functions. It's time to...

Why Cutting Boards Make Great Gifts

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Are your clients looking for holiday gifts that are a cut above the rest? Introduce...