ASI Member? Login here to access Education, Research, ESP, Pay Your Bill, Find a Supplier and much more.

Not an ASI Member? Learn more about ASI today!

Strategy

Hidden Valley Debuts Summer Ranch Swag
Hidden Valley Debuts Summer Ranch Swag
Web Exclusive

If you need a little help dressing this summer, the pros at Hidden Valley Ranch have...

How to Inspire Employees
How to Inspire Employees
Advantages

Advice for sharpening your job skills - From "Career Kick"

5 Ways To Upsell Your Clients To Bigger And Better Orders

We'd all like to upsell our clients, but...


Wearables News Briefs – May 2019

Sawgrass Technologies is expanding its...


Three Fun Merch Trends From the PGA Championship

The trends could carry relevance for promo...

Summer Sales Tips: 4 Ways to Score Easy Drinkware Sales
Summer Sales Tips: 4 Ways to Score Easy Drinkware Sales
Web Exclusive

Drinkware is a hot seller for the summer - but do you know how to increase your sales...

How to Embroider on Stripes and Patterns
How to Embroider on Stripes and Patterns
Wearables

With proper planning, there’s no need to shy away from decorating on bold prints.

The Smart Distributor’s Guide to Apparel Decoration
The Smart Distributor’s Guide to Apparel Decoration
Web Exclusive

You know screen printing, and you sort of get embroidery - but do you understand...

Nike’s Shoppable Snapchat Lens Let Users Buy Team U.S.A. Soccer Jerseys
Nike’s Shoppable Snapchat Lens Let Users Buy Team U.S.A. Soccer Jerseys
Web Exclusive

The experience heralds interesting innovations that could one day be relevant in the pr...

How to Target the Eco-Conscious Market

Once just nice to have, eco-conscious prod...


Bold Towels

From beaches and pools to golf courses...


Fashion Trend Report 2019

As trends change, outerwear brands stay...

CPSC Recalls Wireless Charging Pads

The U.S. Consumer Products Safety...


‘Cocaine Mitch’ Swag Generates Campaign Funds, Stirs Controversy

‘Cocaine Mitch’ is a reference to Senate M...


4 Creative Advertising Ideas Your Competitors Aren't Pitching

It's time for a promo product refresh....

Infographic: How to Provide the Best Prices on Performance Apparel
Infographic: How to Provide the Best Prices on Performance Apparel
Web Exclusive

Your clients want performance apparel, but they don't want to break the bank to get...

How to Target the Luxury Hotel Market
How to Target the Luxury Hotel Market
Advantages

Luxury hotels are filling rooms, which is leading to more demand for on-brand merchandi...

Sun Protection Must-Haves
Sun Protection Must-Haves
Advantages

The sun puts smiles on our faces but it can also do damage, which is why promo...

5 Trending Golf Apparel Styles Every Client Should Try
5 Trending Golf Apparel Styles Every Client Should Try
Web Exclusive

Golf apparel has changed - so should the way you present it. This popular apparel...

How to Target the Cannabis Market
How to Target the Cannabis Market
Advantages

As more states legalize marijuana, the opportunity for promotional products is growing.

Will Smith Releases New ‘Fresh Prince of Bel-Air’ Merch & It’s Suddenly 1992 Again
Will Smith Releases New ‘Fresh Prince of Bel-Air’ Merch & It’s Suddenly 1992 Again
Web Exclusive

The mega star’s limited-time swag collection is another sign of the marketing potential...