Strategy

ASI Ranks the Democratic Presidential Merch

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With election season heating up, we took a look at which candidates have the best campa...

Wearables News Briefs - February 2020

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PolyOne Specialty Inks has launched its new Zodiac Aquarius digital hybrid...

How To Leverage Marketing To Grow Your Client Base

Interviews with the brightest minds in bus...

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Delightful Plush Products

According to Best Mattress Brand, 16% of...

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Charles River Kicks Off 2020 Clothing for a Cause

Top 40 supplier Charles River Apparel...

How Many Promo Products Can a Super Bowl Ad Buy?

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Instead of spending $5.6 million on a 30-second ad, look how many baseball caps Doritos...

5 ways to Grow Your Profits With Seeded Promos

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Grow your bottom line this year with seeded promos. These profitable products...

How To Make A Great First Sales Impression

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A positive first impression is often the difference between closing a sale or staring r...

How To Make A Bad First Impression

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The six worst things to do when meeting someone.

Now Available For 2020: New & Trending Lip Balm Clients Will Love

New year, new products. Upgrade your...

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Mahomes Overtakes Brady In NFL Merch Sales

Sales of official merchandise for the Kans...

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Recyclable Aluminum Cups Come to Super Bowl LIV

Miami’s Hard Rock Stadium – host of the bi...

Impressive Food Gifts

Brainstorm Logistics (asi/41515) ...

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How To Improve Your Patches

Patches and emblems once served a purely...

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Introducing Jack Nicklaus Corporate Apparel

There are even more good things coming...

The Price of Success in the Promo Industry

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In the ‘now’ economy, buyers want everything immediately, which has pushed sales reps t...

Sonic Promos President Featured on U.S. Chamber Panel

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Seth Weiner, president of Gaithersburg, MD-based Sonic Promos (asi/329865), discussed...

How To Increase A Garment's Perceived Value

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Want to ensure you're offering branded apparel that gets noticed and creates plenty...

Distinctive Beverage Accessories

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There are plenty of creative choices to indulge any taste. Galaxy Balloons Inc....

Promo Talk: Andrew Witkin, StickerYou

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President of Toronto-based company gets candid in this Q&A.

How To Build A Customer-Centric Business Model

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Peter Fader and Sarah Toms discuss ways to shift the focus from product to customer.