Charms, pins, buttons and other accessories might be small, but they have an outsized impact, with opportunity for the level of hyper-personalization that’s become increasingly more popular in promo. Personalized accessories were Counselor’s 2025 Product of the Year, and interest in pins alone increased 13% over the last year, based on ESP search data from ASI Research.

Here are the top-searched charms, pins and buttons on ESP.

PCNA (asi/66887)

These mini-backpack charms (SM-8225) can be added to bags for a personalized, functional and – more importantly – cute, touch. Perfect for storing small everyday items like hand sanitizer or earbuds.

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EMT (asi/52263)

Everything can be personalized now – even shoelaces. These PVC shoelace charms (SFXSLC) can be completely customized with any desired shape, logo or colors. Perfect for team trading at tournaments or gaming events.

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Logo Story Inc (asi/49310)

With 20 different color options, users can play a part in designing their own bag with these custom Bogg Bag charms (LSCA048). An ideal pick for hospitality firms, resort gift shops or summer brand activations.

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Full Designs (asi/55516)

These classic enamel pins (LP-ESE) are perfect for team pride, recognition initiatives or collectible swaps. Can be personalized with a custom shape, up to five different color fills and one of five metal finish options.

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The Magnet Group (asi/68507)

Each of these rectangular buttons (BTM06) features a magnetic backing, metal construction, and full-color design display – ideal for school calendars, advertising new product launches or political campaigns.

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 Express-A-Button (asi/53408)

This classic circular button (EB120L) is the perfect way for event volunteers or brand enthusiasts to promote a business simply by walking around with it attached to apparel or a backpack. Full-color printing available, with a standard safety pin back.

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