Thanks to the uber-popular Barbie movie – and the many outfits donned by actress Margot Robbie during her publicity tour – 2023 was the year of bold, in-your-face hot pink. Now, the color trend looks to be cooling off.

Styles at recent runway shows for spring and summer 2024 featured softer shades, like blush pink with undertones of blue. It’s a tone that also hearkens back to childhood, albeit one that’s less “Barbie Dreamhouse” and more “well-loved pair of ballet shoes.” It’s also closely related to Peach Fuzz, Pantone’s 2024 Color of the Year.

“It’s safe to say that 2024 marks the decline of the hot-pink Barbie aesthetic that was so in demand last year,” writes Anna Laplaca for Who What Wear. “Instead, the pink we’ll all reach for is a shade we’re calling icy blush.” Laplaca calls it a “cool-toned pink” that offers “a barely-there wash of color.”

Celebrities, too, have been opting for the softer, toned-down hue, including Florence Pugh, Julia Roberts and even GOP presidential candidate Nikki Haley.

Fortunately, a number of suppliers in the promotional products industry offer items in similar blush pink shades that can be used in upcoming client campaigns, from incentive programs to breast cancer awareness.

1. College Dance Teams

Students will appreciate this classic baseball jacket made of shiny nylon satin in a blush pink shade. Bonus points for personalization.

Unisex baseball jacket (3610) from alphabroder (asi/34063)

Find on ESP Find on ESP+

2. Anniversary Gift Programs

Suggest that clients offer employees celebrating milestone anniversaries a range of luxury gifts to choose from, including wristwatches.

Coach watch with ceramic case (14503926) from Indigo (asi/62560)

Find on ESP Find on ESP+

3. Breast Cancer Awareness Events

Organizers of 5K walk/runs and fundraisers can brand coolers for guests for use both during the event and at home afterwards.

Slim can cooler (SMMD-BI12S) from Diamondback Branding (asi/49546)

Find on ESP Find on ESP+

4. Tourism Destinations

Visitor centers at national parks and beaches are well suited for crewneck sweatshirts advertising the destination.

American Apparel crewneck (RF496) from S&S Activewear (asi/84358)

Find on ESP Find on ESP+

5. New Hires

Employee welcome kits aren’t complete without a laptop backpack for daily commutes and travel to sales calls and trade shows.

Laptop backpack from Brevite (asi/41676)

Find on ESP Find on ESP+

6. High-End Hospitality

Hotels, resorts and eco retreat houses are perfect settings for cooling duvet covers, embroidered with the company name.

French linen duvet cover from Baloo Living (asi/38053)

Find on ESP Find on ESP+

Product Hub
Find the latest in quality products, must-know trends and fresh ideas for upcoming end-buyer campaigns.