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‘Whatever Is Normal, Do the Opposite’

Jesse Cole, founder of the super successful exhibition baseball team the Savannah Bananas, delivers unconventional insights that can help power a brand or business to the top. Cole is keynoting the ASI Show Orlando 2024.

Want to be successful?

Don’t focus on competitors. Don’t even focus on making money. Instead, focus on creating such an incredible experience/solution that you attract highly devoted customers.

That’s one of the nuggets of wisdom delivered by Jesse Cole in this Promo Insiders podcast.

Cole is the entrepreneurial mastermind who founded the Savannah Bananas, a wildly successful exhibition barnstorming baseball team that delights audiences around the country. He’s keynoting the ASI Show Orlando 2024, which runs Jan. 3 through 5 at the Orange County Convention Center in Orlando, FL.

In this podcast with ASI Media, Cole offers a sneak-peek preview of his talk, shares some of the remarkable story behind the founding of the Bananas and their runaway success, and delivers awesome insights from which entrepreneurs and brand-builders everywhere can benefit.