The 2026 ASI Power Summit once again brought together promotional products industry leaders to explore promo’s future. And one familiar theme kept surfacing in the talks, panel discussions and networking conversations: technology’s potential to transform the industry.

“I think one thing that was undeniable was the fact that there’s so much technology available to this industry, and we should really start leveraging it to make things easier for our customers,” said Sara Lavenduski, ASI’s executive director of client education and content, who attended the event. “That was a big theme.”

Held Oct. 25-27 at the Fairmont Grand Del Mar in San Diego, the summit offered plenty to discuss. In this episode of Promo Insiders, Lavenduski joins Counselor Editor-in-Chief C.J. Mittica to share their biggest takeaways and recap the topics and speakers that had attendees buzzing.

Mentioned in this episode:

• Promo Insiders: Isar Meitis on Going From AI Slop to AI Magic
• Counselor Power 50