Convergence Corner
Print and promotional products are perfect together. Hear from distributors who have combined the two to achieve greater success by offering creative solutions for their customers, and learn how you can evolve your own business by following their playbooks.
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11/13/2026
Promotions Etc.’s Path From Engraving to Almost Everything
Julie Holderbach, CEO of Promotions Etc., traces her company from its beginnings in engraving to becoming a full-service provider across print and promotional products.
10/30/2026
Taking a Proactive Approach to Print & Promo
Katie Katterhenry explains how promo companies can bring ideas to clients, rather than wait for orders.
10/16/2026
Rodney Double’s Promo Career Started With a Trial by Fire
The branded merchandise manager for the Imagine Group began in promo with a difficult order, but things have gotten easier.
9/18/2026
How Don Klumbach Creates a Top-to-Bottom Branding Experience
The Signarama and Fully Promoted owner in Sugar Land, TX, details how distributors can create fully immersive and engaging brand identities.
8/28/2026
Katie Grimes Delivers Custom-Made Magic
The account executive from MadeToOrder walks through a custom order that required a bit of imagination.
8/14/2026
Denise Gustavson Explains Why Print Isn’t as Scary as It Seems
The vice president of editorial and content strategy for PRINTING United Alliance delivers key points from her ASI Show Chicago presentation.
7/24/2026
Justin Zavadil on ASB’s Print & Promo History & His New Role
Justin Zavadil, recently named CEO and president, reflects on the company’s history in print and transition to promo.
7/10/2026
Amy Wolf on Creating Exciting & Immersive Branding
The CEO and founder of Evo3 Marketing discusses brand engagement through activations and events.
6/26/2026
Kevin Baumgart on Helping Businesses Grow
The president of Sales Ink and a speaker at the upcoming ASI Show in Chicago talks about guiding print and promo distributors to reach new heights.
6/12/2026
The State of Print
Brendan Menapace and Hannah Rosenberger discuss key takeaways from the 2026 PPM report.
5/8/2026
Dave Sarro on Strategy Changes & Modernization
The CEO of PromoDirect discusses the company’s growth from print catalogs to becoming a full-service distributor for the digital age.
4/17/2026
Thea Rodrigue & RED Swag Turned a Meeting Into an Opportunity for Fun
The CEO of Red Swag made what could’ve been a dull job something memorable using print and promo.
4/3/2026
Jill Spencer on Closing the Gaps for Customers
The VP of swag at Radar Promotions discusses how she and her team can offer (almost) anything a campaign might require.
3/20/2026
How Brandon Lutz & The Foundry Use Print & Promo for Beverage Industry Customers
Coming from outside of print and promo, the beverage-focused distributor has a unique perspective.
2/6/2026
John Vo & WHOOPLA’s Creative Kitting Solutions
The owner of WHOOPLA explains how the distributor brought print into the fold and how it executes creative kit ideas for customers.
1/16/2026
Gerardo Alvarado Talks Eco-Conscious Customers & Creative Solutions
The national sales manager for Canadian distributor Logic Group traces his history in print and promo and his company’s full suite of services.
1/2/2026
Kate Vanmarum Explains How a Delicious Food Promo Can Start With Packaging
Kate Vanmarum, sales representative for The Promo Addict Inc., discusses finding the right (literal) flavor profile for a campaign and pairing it with creative packaging.
12/19/2025
Justin Washburn on Creating Repeat Business in Print & Promo
The owner of Full Throttle Marketing Powered by Proforma says the best thing a distributor can be for a client is a pain reliever.
11/6/2025
Harnessing Creativity & Finding Repeat Customers With Jeff Grippando
The president of GBS BrandConnect traces his career from his beginnings in print to providing full services today to top brands.
10/16/2025
Kitting Creativity, Navigating USPS Woes & More From Premier Press
Laura Mazy and Geoff Brown discuss Premier Press’ expansion from print to promo and beyond, and explain why sometimes it’s necessary to throw promo kits down the stairs.
9/30/2025
Online Stores & Managing Inventory With Jennifer Lowry
The senior account executive from Digital Marketing and Print Solutions traces her company’s growth from catering to the restaurant industry to managing e-commerce for financi...
9/18/2025
Creating End-User Engagement & Understanding Your Audience With Dean Manzetti
The CDP vice president details a case study involving scratch-off tickets that yielded enormous growth for his customer.
8/28/2025
Attention-Grabbing Packaging & Commercial Print With Dan Lunoe & Matthew Whitely
Dan Lunoe and Matthew Whitely from Counselor Top 40 distributor BAMKO look back on a case study where social media integration was key.
8/12/2025
Cohesion Through Color & High Perceived Value With David Grossman
The Grossman Marketing Group co-president describes one case study that had to give off luxurious vibes and Pantone-perfect color matching.
7/10/2025
Lessons in Growth From Brewery Branding Co.
Brewery Branding Co. Founder Jeremy Wood details how his distributorship grew alongside the craft beer boom and how it successfully brought decoration in-house.